In a move that may become increasingly common in the years ahead, female flight attendants at one Ukrainian airline are trading their high heels and skirts for pants and Nike sneakers.
SkyUp Champions, New Uniforms For A New Era
SkyUp Airlines is Ukraine’s largest carrier. I recently debuted its new “Champions” uniform, which includes:
- GUDU orange pants suits
- Nike Air Max 720 sneakers
- Italian tan leather trench coats
- Silk scarves
This is what SkyUp uniforms currently look like:
SkyUp’s Head of Marketing, Marianna Grigorash, explained:
“Times have changed, women have changed, so in contrast to the conservative classics, heels, red lipstick and a bun, a new, more modern and comfortable image of a ‘champion’ has appeared.”
Presenting the new uniforms on Instagram, SkyUp further shared:
The new uniform is created for active, bold, bright; those who do not like excessive formality, but appreciate style; react quickly, act prudently, accept challenges and find a way out of any situation. These are clothes for those open to the new, those who love travel and life…
We were inspired by the colors of the sky, which can be seen from the cockpit. Professionals…have developed a gentle gradient with a soft orange, like at sunset, and blue, like at dawn, colors. The make-up is natural with an emphasis on the eyes. The new image provides options for hairstyles – a variety of weaves that replace the classic beam flight attendant.
That’s fairly serious analysis for a flight attendant uniform…
SkyUp claims flight attendants were in “seventh heaven” when the new uniforms were introduced last month. To complement the new pant suits and sneakers are Italian leather trench coats and silk scarves.
Finally, each SkyUp “heavenly angel” (their words, not mine) will receive a “juicy” orange suitcase from Have A Rest. The “beauties” (their words, not mine) will debut the new uniforms this fall.
Ukrainian airline SkyUp is replacing skirts and high heels with pants and shoes. I rather like the new uniforms, though didn’t mind the old ones either.
(H/T: Paddle Your Own Kanoo // images: SkyUp)