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Home » SWISS » The World’s Most Beautiful Airline Lounge Bar
SWISS

The World’s Most Beautiful Airline Lounge Bar

Matthew Klint Posted onFebruary 22, 2023November 13, 2023 5 Comments

This week I’m “liveblogging” my trip to Ukraine. Unlike traditional reports, these posts will be shorter and more frequent.


I’ve been to a lot of airline lounges all over the world, but the Whisky Club 28/10 inside the SWISS Senator Lounge in the E Gates of Zurich Terminal 1 is my favorite in terms of design.

SWISS Whisky Club 28/10 – Beautiful Airline Lounge Bar

SWISS used to have what it called “the world’s longest bar” at its old lounge in the A Gates. Does anyone remember that? Here are some pictures I took in 2009:

a sign with red and white text

a staircase with a hand rail

a man walking in a bar

When SWISS remodeled the lounge a few years ago, this bar got the axe.

That was a cool bar, but then SWISS opened up a new Whisky Club 28/10 in the Senator Lounge located in the E Gates area.

I’m not much of a whiskey drinker and have never actually tried the massive assortment of whisky here…but I do love the design. I find the colors and lighting create one of the most beautiful lounge spaces in the world and a bar that is so much cooler than even the nifty bar in the Air France La Premiere Lounge in Paris or Virgin Clubhouse in London.

The bar is named 28/10 after the runways at Zurich. What I find to be the coolest part of this bar is the design on the walls and ceilings are modeled after runways. Not only is it beautiful, but it tells a story beyond just the art.

a lounge area with a bar and a couch

a room with a bar and chairs

a room with a bar and chairs

a bar with a counter and chairs

a bar with a row of stools and bottles

a bar with many bottles of alcohol

a bar with a row of stools and bottles

a bar with many glasses and a sign on it

a shelf with bottles and glasses

a shelf with bottles of alcohol

Maybe it’s just me, but I find this a very cool space and the design uniquely special.

BTW, my runner-up for most beautiful airline lounge bar is The Pier in Hong Kong. This Cathay Pacific First Class Lounge also has a beautiful bar that I cannot wait to return to!

Cathay Pacific The Pier Lounge Review

Not in terms of drinks or service, but simply in terms of style, which airport lounge bar do you find most beautiful?

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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5 Comments

  1. Malik on Wall Street Reply
    February 22, 2023 at 7:29 am

    Honestly, when departing LX in J, I sometimes felt that the whiskey bar and lounge somewhat made up for the onboard product.

  2. Anish Reply
    February 22, 2023 at 8:36 am

    Is it better than the Etihad bars in first/business lounges in Abu Dhabi ?

  3. Francisco Reply
    February 22, 2023 at 8:58 am

    Aren’t E Gates supposed to be terminal 2?

  4. Jimmy Gottfredson Reply
    February 22, 2023 at 8:14 pm

    Looks great and even has me thinking about star alliance gold. Also love the main bar at the United lounge at LHR.

  5. Willy Reply
    February 26, 2023 at 11:09 pm

    Shutterwhale has a fairly recent review of the Qatar lounge in Singapore and the bar there looks a lot like the Cathay Pier first class bar. High praise from him.

    You’ll forgive me if I pull rank but my favorite bar was in the TWA Ambassador Club at JFK in the final few years. Well, that and boarding directly from the lounge onto Concorde at LHR.

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