United Airlines is ramping up service in Denver with six new routes, 35 new flights, 12 new gates, a new early morning departure bank, and three new club lounges.
United Airlines Add Six New Routes From Denver
“New” routes will include:
- Dayton, OH (DAY)
- Greensboro, NC (GSO)
- Lexington, KY (LEX)
- Montego Bay, Jamaica (MBJ)
- San Juan, Puerto Rico (SJU)
I put “new” in quotation marks only because I have actually flown from Denver to Dayton before, though the route was suspended at the start of the pandemic and has not operated since.
The new routes will debut later this year, with San Juan launching on October 29, 2023, and Montego Bay launching on November 4, 2023.
New United Clubs, Including Largest In System
United now operates out of Concourse A in Denver, not just Concourse B. This summer, United will open a new 24,900-square-foot club in Concourse A and has released two renderings of the new lounge:
Work continues in United Club B-East and when that reopens, it will become the largest United Club in the entire system, spanning 36,500 feet over three levels (with a Colorado-inspired design).
Once the B-East Club reopens this summer, the B-West United Club will close and undergo similar remodeling and expansion.
United Airlines is currently operating a pop-up lounge in the B Concourse as well as its Club Fly Lounge, a grab-and-go concept with barista-made coffee.
New Early Morning Departure Bank
United will add a new early morning departure bank from Denver to destinations including:
- Dallas/Fort Worth (DFW)
- Las Vegas (LAS)
- Los Angeles (LAX)
- Orlando (MCO)
- Phoenix (PHX)
- Portland (PDX)
- San Diego (SAN)
- Seattle (SEA)
These departures during the 6:00 am hour will add connectivity to more cities. In the other direction, new late-evening returns will also add more flight options to Denver.
United plans to open 12 more gates by the middle of next year, which would bring United’s gate total to 90. Furthermore, United is investing more than $40 million to update its existing Concourse B gates by “incorporating modern furniture options with in-seat power and new digital signage and self-service kiosks to support customers on their journey.”
Aesthetically, the new gate areas incorporate immense natural light and have an open and minimalist design that should age well over the years.
New “That’s The Denver In Us” Ad Campaign
United also debuted a new ad campaign today it calls “That’s the Denver in Us” which builds upon its Good Leads The Way campaign it began last year.
“‘That’s the Denver in Us’ is the story of an airline and a city with a shared DNA that bring out the best in each other. From taking Denver careers to new heights as the largest private employer in the city, to serving as the ideal backdrop to prepare the next generation of pilots at the world’s largest training facility, Denver and United’s more than 85-year history is unique and extends far beyond the arrival and departure gates.”
United is the largest private employer in Denver, with 10,000 Denver-based employees, and plans to hire over 2,000 more this year.
Today Is “United Airlines Day” In Denver
United’s political clout is demonstrated in Denver Mayor Michael B. Hancock marking today as the first “United Airlines Day” in Denver.
A proclamation from the Mayor reads:
“United’s domestic and global network supports DEN’s Vision 100 strategic plan to expand for 100 million passengers within the next decade, and I’m proud to see them continue to grow their network at DEN and further connect our community to more destinations.”
Yes, that Denver Mayor…
United Airlines is adding new routes and more flights, expanding gate areas, and opening new lounges. This summer, United will fly to more than 150 destinations from Denver, with over 450 daily departures, which it carefully claims is “50% more flights and destinations than the airline’s nearest competitor” (meaning Southwest Airlines).
I am in Denver today to cover this. I’ll be touring the new lounge facilities and might even have a chance to ask Scott Kirby about whether he signs off on MileagePlus devaluations. Stay tuned for more news and photos from Denver.