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Home » United Airlines » United Airlines Unveils Two New Gender Booking Options
NewsUnited Airlines

United Airlines Unveils Two New Gender Booking Options

Matthew Klint Posted onMarch 22, 2019November 14, 2023 19 Comments

Following through on its promise, United Airlines became the first U.S. airline to offer additional non-binary gender options for new flight bookings.

You’ll now have four gender choices when you book a ticket on united.com:

  • Male (M)
  • Female (F)
  • Unspecified (X)
  • Undisclosed (U)

a screenshot of a computer

In a press release entitled Welcome Aboard, Mx., United’s Chief Customer Officer Toby Enqvist said:

United is determined to lead the industry in LGBT inclusivity, and we are so proud to be the first U.S. airline to offer these inclusive booking options for our customers. United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them while also providing additional employee training to make us even more welcoming for all customers and employees.

Fly how you identify. Our new non-binary gender options are now available.

— United Airlines (@united) March 22, 2019

Other Airlines Will Follow

As I wrote about last month, all U.S. airlines plan to introduce similar changes. A soft deadline of June 01, 2019 has been proposed by the trade group Airlines For America, but these changes are technically voluntary.

Southwest, which runs on backend technology older than me, may take some time:

While we don’t have a timeframe to share, Southwest is currently investigating solutions and the technical requirements needed to provide our Customers non-binary gender marker options during the booking process.

Alaska, American, and Delta are also working on it.

> Read More: U.S. Airlines Will Add Non-Binary Gender Options To Ticket Bookings

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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19 Comments

  1. Debit Reply
    March 22, 2019 at 10:12 am

    How come women are allowed to wear cocktail dresses to work while men have to wear suits. I want to see men show up in weird dresses showing a lot of skin.

    The last frontier of genuine equality. Men can wear anything they want without adverse reaction to their career. Hypocritical feminists should take up that cause.

  2. James Reply
    March 22, 2019 at 10:13 am

    History repeat itself, as in Sodom and Gomorrah….

    • JoEllen Reply
      March 23, 2019 at 8:39 pm

      They can mock all they want; it was a real event and has meaning if only people took the time to find out (or their religious leaders taught them).

  3. Hahah Reply
    March 22, 2019 at 10:29 am

    ^The Bible is not history.

    Wow that’s frightening.

    • James Reply
      March 22, 2019 at 10:49 am

      I’d laugh with you if it only found in the bible. Regrettably, it isn’t. Your lack of knowledge is amusing. Lol

  4. John Reply
    March 22, 2019 at 10:36 am

    Now the movie selection on my last flight makes sense. Some woman in the row in front of me and my toddler watched two movies on United IFE featuring pretty explicit gay sex. My toddler asked what’s that and I was speechless. Not making babies, that’s for sure.

  5. LF Reply
    March 22, 2019 at 10:58 am

    New meaning for a flight going mx.

  6. Chiguy1979 Reply
    March 22, 2019 at 12:03 pm

    Unless you’re non-binary gender, I have no idea why anyone would have issue with this. If it doesn’t impact you, move on. And if you’re that bothered, I’d suggest you consider purchasing a bunker in Utah or Saudi Arabia so you can ensure “traditional” gender roles.

    • Kyx Reply
      March 22, 2019 at 12:29 pm

      “…A bunker in…“traditional” gender roles.”

      Is this offensive to people Utah or SA?
      Do you feel offensive if you go there?

  7. Andy K Reply
    March 22, 2019 at 12:21 pm

    What a waste of a post. I would not give this any coverage. It affects a minuscule portion of the population that already has enough mental problems.

  8. Bry Reply
    March 22, 2019 at 1:52 pm

    Another caving to mental illness because some self indulged maniacs who need attention and ratings say we should do so without question……cowards. I’m putting all my eggs in the baskets of those corporations brave enough to blow this trendy idiotic fake madness off. Any company that has the balls to say take a hike you attention seeking loud mouths, because we are buying what your peddling has my loyalty. Oh and if you think this silliness with the new gender feelings and categories that keep growing miles deeper by the day won’t vanish when the libs get bored, think again…..it’s nothing but the latest flies in the face of fact and reality driven nonsense spewed out of a loud mouthed bunch of pansies

  9. J Munene Reply
    March 22, 2019 at 3:33 pm

    The ones pushing this bs should stop. This is disgusting and the snowflakes should understand that we only have two genders, male or female. Everything else is a mental illness.

    • Kevin Reply
      March 22, 2019 at 5:22 pm

      +1. I blame the parents and the public schools.

    • William Reply
      March 22, 2019 at 7:14 pm

      Matthew, please remove this comment. I find it really offensive. There is no problem with being non-binary. Not your problem, doesn’t affect you.

      • Matthew Reply
        March 23, 2019 at 1:04 am

        @William: let these comments stand. History will judge them right or wrong.

        • Jeremiah Reply
          March 23, 2019 at 2:07 pm

          Right alongside “gays should get back into the closet” and “blacks should stay in the back of the bus.”

  10. Jeremiah Reply
    March 22, 2019 at 3:47 pm

    I wish I could be surprised about the comments section here, but unfortunately I can’t be.

    And while I’m also not surprised that people are uncomfortable with things they don’t understand, I find it more than a little ironic that those same people throw terms like “snowflake” around when they are the ones so offended and outraged by something that doesn’t affect them in the least.

    • JoEllen Reply
      March 23, 2019 at 8:36 pm

      People understand it quite well and they are affected by it. If I misgender you, that’s your problem. Dress like a man and you’re really a woman?…..dress like a woman and you’re really a man? – that shouldn’t be on me to figure it out. Correct me if you must but I’m going to address what I see, not try to rack my brains out what I’m LOOKING AT. There’s enough stress in our everyday lives. If I wanted to be a psychiatrist or psychologist I would have entered that field. No thanks with the abundance of lunacy in this article alone.

  11. JoEllen Reply
    March 23, 2019 at 8:29 pm

    United employees have been told to pronounce MX as “Mix”……..Mix Smith ??? As well, they are now “training” employees to ask these non-binary passengers what pronoun they prefer to be called. Are they serious ???, Employees are now put in an awkward and embarrassing position of even starting or having this conversation with someone? I can just hear it now …..

    Agent or FA: “Mix Smith, what pronoun do you prefer to be called”
    Smith: What do you mean, what pronoun ??, how dare you ask me this question.
    Agent or FA: (Forced to over-apologize) while a Supervisor is called in.

    I can tell you right now if a person is dressed and made up like a women and they look like a woman, they will be addressed as “Ms” or Ma’am”. If they dress and look like a man, butch haircut, men’s clothes, shoes, etc., they will be addressed as MR or Sir. Wasting time on the job to assess and figure out exactly what a person chooses to be in not in my job description………unless you rehire me as staff psychiatrist or psychologist. No employee should be put on the spot to figure this out. Why is the 1% being catered to and the rest of society has to “figure it out” ????

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