United Airlines may not have an official relationship with Taylor Swift, but the carrier certainly recognizes gold when it sees it and is using the popular singer in a new ad campaign.
United Airlines Launches New Ad To Coincide With Taylor Swift: The Eras Tour Movie
This Friday, the “Taylor Swift: The Eras Tour” concert movie will debut in cinemas and United Airlines will be part of the launch in the major cities it serves with a 30-second ad.
The ad shows a United Airlines jet approaching SoFi Stadium in Los Angeles, where Swift held a number of concerns in August. It is footage from those concerts that will be featured in the new Eras film.
As nondescript concert music plays in the background with fans screaming, text appears on the screen reading, “Ready for your next era? Let’s go.” The video then concludes the United logo surrounded by a friendship bracelet that spells out “Good Leads the Way,” United’s latest motto. The bracelets are a nod to Swift fans exchanging friendship bracelets during her concerts.
Maggie Schmerin, who is United’s Chief Adverting Officer, provided some additional background:
“We estimate more than 100,000 fans flew United to catch the Eras Tour here in the U.S., so we know fans are willing to travel to experience Taylor’s show. Her movie gave us the opportunity to be contextually relevant with our creative to remind Swifties ahead of the launch of the international leg of the tour why United should be their airline of choice.”
That’s not a bad idea considering global ticket sales for the “Eras Tour” concert film have exceeded $100 million. A lot of Americans wil be traveling to Europe in 2024, where Swift will perform in London and Paris.
Other key facts about the new ad, per Ad Age:
- The ad was created in-house
- It will run from October 13th – 31st in AMC, Regal, and Cinemark theaters in United’s hub cities, including Chicago, Denver, Houston, Los Angeles, New York, San Francisco, and Washington, D.C.
- Cinema ads represent about 5% of United’s “Good Leads the Way” brand campaign
CONCLUSION
I’m not a “Swiftie” but I am absolutely amazed at how much money her tours have generated not just for herself and those who work for her, but for local economies. It is no wonder that United wants to step aboard this gravy train.
image: my creation using a screenshot from ad campaign plus this image from pray it into photography
There is no running away from this broad, is there?
BTW I feel sorry for my family members living in KC.
I’m in KC frequently and am a Chiefs fan. I don’t dislike her or her music in general (read: I don’t particularly care about nor think about her at all), but she and – more importantly – her very toxic fans are societal herpes. She simply won’t go away. Within the KC sports fan communities, there’s real worry she’ll fuck up the Chief’s season. She seems to be bad at relationships – both platonic and sexual…see her string of music “hits” focusing on badmouthing her ex BFs, and a handful of songs about her inability to maintain friendships with other women. Hopefully Travis can weather Idiot Storm Taylor so that he doesn’t lose focus during the season. Beyond that, the stations broadcasting Chiefs games give her an inordinate amount of airtime for someone who is, at best, unrelated to the game or, at worst, the cause of future issues.
thoughts and prayers lol
Ugh.
Embracing her is disgusting and she does not need more$$$$!! SO will she tell all to vote for Joe in the United ads???
Just saying… if you weren’t with her like AA/US did in 2015 on their instagram page for their final US goodbye (1989/1939) … it’s just a little too late…
but props to United for jumping on the bandwagon late. T Swift is insanely popular and successful.
She is the poster child for middle class fancy ‘merica.
Stunning footage of the UA (looks like 737-Max) on approach to NOT Sofi Stadium, but of course LAX, overlying the LA basin at night.
Almost certainly CGI or AI created, but still…
Otherwise I have no reason to comment on TSwift.
But flying! We ALL love THAT!
I think you missed the one part that caught my eye when the shot goes to the stars and you see the “ready for the next era” and all of a sudden the POLARIS star logo appears…..could this be a hint at a new “era” in Business Class? They show a 737 so maybe its the new narrowbody POLARIS seat teaser?
haters gonna hate, hate, hate, hate, hate