United Airlines may not have an official relationship with Taylor Swift, but the carrier certainly recognizes gold when it sees it and is using the popular singer in a new ad campaign.
United Airlines Launches New Ad To Coincide With Taylor Swift: The Eras Tour Movie
This Friday, the “Taylor Swift: The Eras Tour” concert movie will debut in cinemas and United Airlines will be part of the launch in the major cities it serves with a 30-second ad.
The ad shows a United Airlines jet approaching SoFi Stadium in Los Angeles, where Swift held a number of concerns in August. It is footage from those concerts that will be featured in the new Eras film.
As nondescript concert music plays in the background with fans screaming, text appears on the screen reading, “Ready for your next era? Let’s go.” The video then concludes the United logo surrounded by a friendship bracelet that spells out “Good Leads the Way,” United’s latest motto. The bracelets are a nod to Swift fans exchanging friendship bracelets during her concerts.
Maggie Schmerin, who is United’s Chief Adverting Officer, provided some additional background:
“We estimate more than 100,000 fans flew United to catch the Eras Tour here in the U.S., so we know fans are willing to travel to experience Taylor’s show. Her movie gave us the opportunity to be contextually relevant with our creative to remind Swifties ahead of the launch of the international leg of the tour why United should be their airline of choice.”
That’s not a bad idea considering global ticket sales for the “Eras Tour” concert film have exceeded $100 million. A lot of Americans wil be traveling to Europe in 2024, where Swift will perform in London and Paris.
Other key facts about the new ad, per Ad Age:
- The ad was created in-house
- It will run from October 13th – 31st in AMC, Regal, and Cinemark theaters in United’s hub cities, including Chicago, Denver, Houston, Los Angeles, New York, San Francisco, and Washington, D.C.
- Cinema ads represent about 5% of United’s “Good Leads the Way” brand campaign
I’m not a “Swiftie” but I am absolutely amazed at how much money her tours have generated not just for herself and those who work for her, but for local economies. It is no wonder that United wants to step aboard this gravy train.