United Airlines has revised its appearance standards for uniformed, customer-facing employees in what it calls an effort to be more inclusive. Today, it revealed those details to employees.
United Airlines Unveils More “Inclusive” Appearance Standards
In a memo to employees reviewed by Live and Let’s Fly, United praised individuality and inclusion:
We’re committed to creating a more inclusive culture where our employees feel welcome to be their authentic selves at work and celebrate their individuality, while also serving as ambassadors for our global United brand.
United says this is to “celebrate the qualities that make our employees unique and allow team members to connect with our customers on a more human level.”
In June, United promised to share the full list of dress and appearance changes, but teased the image above and noted “significant and more inclusive changes” would occur concerning:
- visible tattoos
- nose piercings
Kate Gebo, United’s Executive Vice President of Human Resources and Labor Relations, said:
“As the face of United, our customer-facing teammates can provide an even better experience for our customers when they look and feel their best. We’ve spent the last several years listening to the feedback we’ve received from our employees and our Business Resource Groups to develop these revised standards. We’re confident that these modernized and more gender-inclusive appearance standards will provide a more authentic representation of the people and cultures that make United the company it is today.”
Details On United Airlines New Dress And Appearance Standards
Today, the new policy was announced in detail and will take effect on September 15, 2021. At least initially, it will only impact flight attendants and customer service representatives. Later in the year, United plans to widen the policy to include pilots, ramp workers, and other employee groups.
- Customer-facing employees will be permitted to have visible tattoos on their arms, wrists, ankles and feet, as long as they are no larger than a United badge and are not offensive to customers and your fellow employees
- Offensive content includes violent, obscene, sexual, racist or objectionable content and any imagery that includes weapons.
- Facial Piercings
- Employees may choose to wear one nose piercing, as long as it’s a small stud and does not interfere with your work and safety
- Hair length
- Employees may wear their hair down, pending its shoulder length or shorter
- Nail polish and embellishments will be permitted for all employees, as long as they are understated and complement your uniform
- Makeup may be worn by all employees, as long as it is applied conservatively so that it looks natural
United shared these pictures as well:
United also added:
At United, we believe we are all connected by the similarities we recognize and the differences we celebrate in each other. We’ve updated our appearance standards to empower our employees to represent themselves in the way they feel most confident. Our modernized appearance guidelines promote a supportive, encouraging, and positive environment for our employees and customers alike.
You can expect to see flight attendants, gate agents, and customer service reps at United have a lot more discretion in their dress and appearance starting this autumn. The new changes are not as draconian as originally imagined and take effect on September 15, 2021.