My wife and I spent the weekend at the Ventana Big Sur, a Hyatt resort on the beautiful California Coast. My takeaway: this is such a millennial hotel.
Ventana Big Sur: A Millennial Mecca
The parking lot was full of Teslas. The restaurant, only open to hotel guests, was full of young couples who ditched their kids with mom and dad to spend a weekend with their spouse or partner. All were young professionals and the conversations (with an -s) we heard around us cracked me up.
At breakfast, the two tables behind us were discussing credit card strategies and the 5/24 rule. Also recent flight redemptions. At dinner, the couples next to us were Facetiming their children…on BOTH SIDES of our table! Cell phones out at every table. Everyone photographing their food or taking selfies with the amazing views. And the hotel even played into this by communicating principally via text message or in-room tablet.
Don’t forget the millennial-approved avocado and arugula toast for breakfast!
And farm-to-table produce within walking distance? Yep.
Why a millennial hotel? Say what you want about our generation, but we are less materialistic than past generations and love experiences over objects. Millennials also love good deals and using points (30,000/night) versus paying cash ($2200+) represents a pinnacle of the sort of experiential dealmaking young people love.
The all-inclusive Ventana Big Sur was really nice, by the way. Perhaps my expectations were too high, but it was luxe and the food was excellent. So beautiful a venue.
It is rumored that 75-80% of weekend traffic at this resort are Hyatt Globalist members (those with top tier status in the World of Hyatt program). With everyone a Globalist, no one was a Globalist. I did receive a Big Sur suite upgrade, but only because I booked eight months in advance and immediately applied a confirmed suite upgrade to the reservation. But by noon on the day of checkout, I was being hounded to clear the room (via telephone…).
No one mentioned it during check-in, but the hotel has an 11:00am checkout policy for everyone, including Globalists. At Category 7 resorts, a hotel must not necessarily offer late-checkout benefits and this property, at least for my stay, did not.
Overall, though, I found the service top-notch, particularly at the restaurant. The waiters and waitresses, mostly young people traveling in from Salinas (that’s a heck of a commute, even if a beautiful one), were absolutely lovely. It was nice to run into blog readers there, as well. Good job using your points. I certainly used mine!
I have a lot more to say about this property so stay tuned for my in-depth review. As a millennial, I loved it. But I think my parents would like it too. It’s not that hip, actually. But as we sat listening to the next two tables debate the Chase Sapphire Reserve vs. Preferred, I just had to smile.