From Ben, Virgin America released a clever new ad campaign featuring two twins flying on identical routes, one on Virgin, the other on a competitor, then comparing notes after the flight.
Watch the videos below and see if you notice the same thing I do:
Yes, the videos are amusing and do nicely show that Virgin America offers amenities some of its competitors do not, like wi-fi internet onboard, advanced AVOD, mood lighting, and the ability to order meals throughout the flight from your seat.
But the videos were misleading–Virgin did not see fit to mention that all those great amenities like the food, movies, and internet come at a price. I’d say that is rather important to mention. Second, all three commercials just seemed too scripted. Flying other carriers may not be glamorous, but they made it sound like the non-Virgin flights were horrible. That’s not the case on most days and I find it a bit hard to believe that the IFE happened to be inoperable and the food happened to run out on the competitor flights. It could have, but I don’t believe it.
My favorite commercials remain United’s brilliant and aspirational “It’s Time to Fly” campaign. I just love this commercial: