One Mile at a Time notes that American Airlines is running $16 one-way fares between Los Angeles and Miami next month. Just what is AA trying to accomplish?
I questioned the idea of quarantining early-on, but have largely signed on as COVID-19 continues to proliferate in the USA. The virus easily spreads from person-to-person and the best way to avoid it is to stay home and distance yourself from others.
As difficult as it has been, I’ve stayed away from parents and elderly uncle for two weeks. I’m no longer meeting with friends in-person. And I’ve suspended all travel.
Most airlines have maintained “regular” pricing, using the logic that people are only going to fly if they really need to, so why discount the fares. I think this makes perfect sense, since we don’t want mileage runners and bloggers flying for the sake of flying during this critical time of containment.
But American Airlines is making that quite difficult with transcontinental fares between Miami and Los Angeles running only $16 each-way for the entire month of April.
As an Executive Platinum on American Airlines, it is hard not to look at these $16 fares (or $48 regular economy fares that will come with free upgrades) and want to jump on a plane. If One Mile at a Time was accepting visitors, it would be a perfect time for a visit.
Well, I’m staying home…I’m not going be “that guy” who flies for a non-critical purpose and risks contracting or spreading the virus to others who may be more vulnerable.
But I am curious what American Airlines is trying to accomplish with these cheap fares.
I do have a theory.
Perhaps AA is just testing the waters for demand. Will it sell a whole lot of tickets, even now, if the price is cheap enough? Is this a way to test how AA will manage fares on a more widespread basis?
I hope AA isn’t doing this for publicity, because the last thing Miami or Los Angeles needs right now is tourists. There’s really no need to fill up planes with $16 fares during this time.
What are your thoughts on the reason behind these super-cheap fares on American Airlines?