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Home » American Airlines » American Airlines’ New Livery Looks Familiar!
American AirlinesliveryUnited Airlines

American Airlines’ New Livery Looks Familiar!

Matthew Klint Posted onJanuary 18, 2013December 9, 2016 2 Comments

aa-new-logo-whiteAmerican Airlines rolled out a new logo and aircraft livery today. No one asked me for my opinion, but I’ll weigh in just the same.

First, you know I prefer the status quo when it comes to many things, including airline logos. I voiced my dismay over United Airlines’ bingo-cage-1992-circa “Continental” logo after the merger was announced and although I have become accustomed to it, I still do not like it. It displays an utter lack of imagination to me, though it does fit the carrier’s hoary persona.

But I like the new American logo. I liked the old one just fine and would never have changed it, but the new logo is sleek and attractive.

But the livery…come on American! Surely you could have done better than copy Cubana, the Cuban national carrier.

aa-new-livery

aa-new-livery-cubana  

I loved the silver finish and simple American Airlines’ logo that had not changed in 30-years. Coming out of bankruptcy with brand new aircraft, I can understand that American might want to freshen up a bit, but the new paint job really is a let-down. Air France, Transaero , and the aforementioned Cubana already have very similar paint schemes. Why not something a little more unique and a little more classy?

Oh well, I’m sure I’ll get used to it. Maybe one day when the silly Cuban embargo has been lifted by the United States, AA will partner up with Cubana and the eerily similar liveries can be touted as having been foreordained.

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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2 Comments

  1. Ben Reply
    January 19, 2013 at 3:32 am

    I actually think they copied Colgan
    http://www.flickr.com/photos/dcaspotter/5244821788/

  2. Michael Miro Reply
    January 19, 2013 at 11:20 am

    What a mistake! Going from distinctive, traditional livery and logo to homogenized and anonymous in one step! They would have done better by going back to the original orange lightning bolt design, to convey a return to traditional values and level of service. (Oh, wait – that doesn’t exist anymore, does it?)

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