Can JetBlue withstand the simultaneous build-up of American Airlines and Delta Air Lines in Boston? JetBlue Airways Chief Financial Officer Steve Priest bristled at the question, telling a conference in Miami this week: “Commentators talk about Boston, they talk...
Breakfast In JetBlue Mint
Each week, my Meal of the Week feature examines an airline meal from my travels over the years. This may be a meal from earlier in the week or it may be a meal served over a decade ago. JetBlue Mint...
Brazil Wants JetBlue To Offer Domestic Brazilian Service
Brazil wants foreign carriers to operate domestic routes and has stepped up its recruiting, targeting three airlines including JetBlue. I’ve written before the changing landscape of Brazil’s domestic commercial aviation market. Due to a recent change in Brazilian law,...
JetBlue’s New Fee For Checked Carry-On Bags May SAVE You Money
JetBlue’s solution to insufficient overhead bin space is to entice people to pay just a little bit more to check-in their carry-on bag and avoid the hassle. That presents an opportunity to save money for the budget-concious traveler. Currently...
Will Southwest Really Merge With Alaska Or JetBlue?
Rumors are swirling that Southwest Airlines may solve its lingering Boeing 737 MAX problem by acquiring another airline. I just don’t see it happening. The theory goes something like this. Southwest has over 100 737 MAX on order, with...
How A JetBlue Gate Agent Truly Gamed The System
A former JetBlue gate agent faces up to 20 years in prison and a $250,000 fine for an elaborate yet simply-executed fraud scheme. Tiffany Jenkins was an enterprising gate agent for JetBlue in Boston. She hatched a plan to save...
JetBlue’s Win-Win Marriage Of Convenience With Norwegian
I’m not saying that JetBlue wants Norwegian to collapse…but let’s just say that the new marriage of convenience raises some questions. A friend of mine, around 30 at the time, once was asked who he was looking for in...
JetBlue’s Innovative New A321neo Cabin Interior
JetBlue has debuted its new Airbus A321neo, featuring several cabin innovations that make for an objectively better passenger experience. JetBlue’s focus is on “seamless living” onboard the new aircraft. To that end, the new aircraft features: New Welcome Area:...
Delta’s New JetBlue Containment Strategy In Boston
Delta is boosting transatlantic flights from Boston by 30%, with new service to London, Manchester, Paris, and Rome starting in 2020. Make no mistake, the move is targeted at JetBlue. Delta has built up its focus-city in Boston to...
Why Is JetBlue Suing Walmart?
JetBlue is suing Walmart over trademark infringement. What’s going on? Last year, Walmart introduced an online-based personal shopping service called Jetblack. The text-message based membership services hopes to out-compete Amazon Prime and offer features like: Personal shopping over text...
JetBlue As The “Goldilocks” Airline
JetBlue styles itself as the bowl of porridge that is not too hot, not too cold, but just right. It believes customers, let’s call them Goldilocks, will always choose JetBlue when they can. You remember the story of Goldilocks...
JetBlue Defends Qatar Airways, Warns of Retaliation
Fearing retaliation, JetBlue is asking the U.S. government to lay off its scrutiny of Qatar Airways and Air Italy. JetBlue is worried that it will be caught in the crosshairs of an ongoing dispute between U.S. legacy carriers and...
