I’m amused at a pair of new billboards that has sprung up above the ridesharing pick-up lot at Los Angeles International Airport…
As you drive into or out of LAX, you’ll be met with all sorts of billboards. Most are from airlines, advertising new service or improved facilities. In fact, I’ve written about the dueling billboards between American, Delta, and United at LAX here.
But a new pair of billboards has left me mildly amused and also shaking my head.
Ambulance chasers are nothing new. These bottom-scraping personal injury attorneys are more than the butt of jokes. Indeed, suing for injuries, real or alleged, is a thriving business. So thriving, in fact, that one law firm has erected a pair of billboards in the new LAXit ridesharing and taxi lot at LAX.
As you enter the lot, you’ll be met by large red billboards with white writing.
So why crass? Only in America are people so boldly invited to sue. I know there are legitimate ridesharing accident lawsuits. However, I find the billboards distasteful because they test the limits of professional conduct for a licensed attorney. Both the American Bar Association and California Bar prohibit a lawyer from soliciting for clients at a disaster site.
While the law firm behind these billboards might argue that accidents don’t happen at the pick-up lot, I’d say the LAXit lot–filled with busses, cars, and foot traffic–has great potential for accidents. Plus harassment may also occur at point of pick-up. Thus, doesn’t this braze the line of prohibited ambulance chasing?
These billboards were not present when I was at LAX last week. Now they are…and good for the law firm in the sense that they certainly caught my attention. And perhaps this is just my sensibilities as a law school graduate, but those billboards really rub me the wrong way.