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Home » Travel » Richard Branson "Seriously" Considering a Fourth Airline Alliance
Travel

Richard Branson "Seriously" Considering a Fourth Airline Alliance

Matthew Klint Posted onJuly 10, 2010 3 Comments

Check out Wendy Perrin’s recent interview with Sir Richard Branson. The most interesting part of the discussion was Richard Branson saying he would "seriosuly consider" launching a fourth airline alliance.

The pickings are becoming slimmer as the "big three" continue to scoop up the unaffiliated, but if he could combine the Virign group with holdouts like Emirates, Malaysia, and El-Al, we’re looking at an alliance that will quickly outshine SkyTeam (obviously an Israeli-Arab alliance might be untenable).

And think of the potential new holy grail of mileage redemption: a trip on Virgin Galactic.

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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3 Comments

  1. David Reply
    July 12, 2010 at 7:37 pm

    If this happens, perhaps each of the big 4 alliances could associate with one of the big 4 accounting firms. I’m sure Deloitte is looking for a new airline to contract with after dropping United.

    However I wonder if this possible alliance can compete in US markets? How many domestic flights can the average domestic business traveller expect to book on these limited airlines?

  2. mowogo Reply
    July 13, 2010 at 12:39 am

    Quite simply, this alliance could not compete in the US market if they relied only on legacy carriers. Really the only way to piece together a US presence would be a weird alliance with Alaska and JetBlue (since they would not want US to be the member for the US), which I doubt would happen. More likely I see if they start moving forward that LH will make some sort of offer that Virgin Atlantic can’t refuse.

  3. Matthew Reply
    July 14, 2010 at 2:44 am

    @David: You sound like an accountant!

    Your second comment is a good one, though. I could see Virgin America, Frontier, Midwest, Alaska, WestJet or Porter, and perhaps even Jet Blue (though LH might veto that) join, which would make it the alliance very strong in North America.

    @mowogo: We’ll see what Lufty does. It wouldn’t surprise me if they made a move on VS.

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