It’s not just the latest lucrative quarterly promotion that has me singing praises for Hyatt: it is the consistently superior experience I enjoy as a guest.
Why Hyatt Earns My Loyalty
I shared about how Marriott needlessly antagonizes its valuable elite members but Hilton is not far behind by whittling away benefits that really bring into question the value of elite status.
Of course it goes beyond free breakfast or suite upgrades. The heart of the matter is that loyalty is a two-way street and guests have a perfectly reasonable expectation of a consistent and positive experience across hotels in a chain’s portfolio, whether corporate owned or franchise.
Naturally, I have my favorite hotels in the Hyatt chain and some hotels outshine others. Nevertheless, the point I want to make here is how thankful I am for the consistency of the Hyatt brand.
There has not been a single occasion this year where a Hyatt property was still selling standard suites on its website, but I did not receive an upgrade. Contrast that to Marriott, where we frequently hear of upgrades denied despite apparent availability.
With Hyatt, at least in my experience, you simply don’t have to worry about that.
And breakfast, my favorite meal of the day. As a Globalist member, I can actually eat a full breakfast and not worry about whether I will be charged for it or not. The whole amount is removed…it’s that simple. No “enjoy a banana and coffee on us” or “credit” that is not even sufficient to cover a main course.
Sooner or later, new peak- and off-peak pricing will kick in. I don’t like it and a lucrative third quarter promotion (trip points on all stays over two nights) does not make this devaluation any less painful. But it has been clearly communicated, delayed for over a year, and Hyatt is hardly exempt from the reality that points are a depreciating asset.
It’s all transparency and with few exceptions, Hyatt has shined in being transparent about negative changes to the program.
But the bottom line is this: I feel valued as a frequent guest at Hyatt, which makes me want to spend more money with Hyatt.
These are relatively small things, but greatly impact a stay. While I fully expect customer services lapses and poor stays to occur at some point, which are statistically bound to happen, I am a very happy World of Hyatt loyalist right now and greatly appreciate Hyatt’s growing footprint in the cities around the globe where I choose to work and relax.
To my fellow World of Hyatt members: we should be thankful. The grass is brown, not green, on the other side. We must continue to hold Hyatt accountable, but let’s recognize how well Hyatt takes care of its guests compared to other chains.
And I’m not even hawking a Hyatt credit card here…
What has your experience been with Hyatt loyalty?
image: Hyatt (Park Hyatt Paris)