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Home » JetBlue » JetBlue Challenges United In Newark With New Mint Service
JetBlueUnited Airlines

JetBlue Challenges United In Newark With New Mint Service

Matthew Klint Posted onJune 18, 2020November 14, 2023 9 Comments

a woman eating food in an airplane

JetBlue is challenging United Airlines at its fortress hub, with new transcontinental Mint service from Newark.

JetBlue Mint Service Will Challenge United Premium Transcontinental Routes

JetBlue is adding service from Newark Liberty International, with new Mint service to Los Angeles (LAX) San Francisco (SFO) set to begin on July 23, 2020.

The unexpected announcement directly challenges United in its own backyard. Prior to the pandemic, United operated over 70% of flights from Newark. United offers enhanced “Premium Transcontinental” service between Newark and San Francisco/Los Angeles. That included lie-flat beds, premium bedding, any multi-course meals in business class as well as hot meals in economy class and complimentary alcohol in EconomyPlus, United’s additional legroom section of economy class.

JetBlue expects to add three flights per day to Los Angeles and two to San Francisco. These tickets will go on sale tomorrow, June 19, 2020. Expect competitive pricing and matching from United.

Per JetBlue, these routes were “identified as one in which JetBlue’s award-winning service and low fares will benefit travelers as well as support the airline’s cash position.”

Scott Laurence, JetBlue’s head of revenue and planning, said:

“Coronavirus has transformed airline route maps, and as we begin to see small signs of recovery, we continue to be flexible with our network plans to respond to demand trends and generate cash in support of our business. We’ve selected routes where customers are showing some interest in travel again and where our low fares and award-winning experience will be noticed.”

JetBlue will also add service between Newark and Charleston (CHS) and Jacksonville (JAX).

CONCLUSION

I am so excited about this news! Not only will this put downward pressure on prices, but maybe it will force United to up its game. As much as I love United, JetBlue’s premium product is simply better and will be hugely popular among those traveling between New York and Los Angeles. It has been a few years since I reviewed Mint and it is time for another review.


> Read More: JetBlue A321 Mint New York To Los Angeles Review


Are you excited to see JetBlue launch Mint service from Newark?

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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9 Comments

  1. Greg Reply
    June 18, 2020 at 12:22 pm

    Good for them – AA also keeping it competitive with service on transcons

    • Matthew Klint Reply
      June 18, 2020 at 2:04 pm

      Yes, that is well-noted. Kudos to AA for not dismantling service under the guise of hygiene.

  2. Airfarer Reply
    June 18, 2020 at 1:57 pm

    Typo. Except competitive pricing and matching from United.

    I believe this should be expect.

    • tom Reply
      June 18, 2020 at 3:29 pm

      Now UA should hit back at JFK!!!

      • Matthew Klint Reply
        June 18, 2020 at 4:01 pm

        That would be great…if possible.

      • Ron Byrd Reply
        June 18, 2020 at 9:25 pm

        Really!!! If you’ve ever flown Polaris from LAX to MEL or EWR to GVA or on any long haul flight in Polaris you’d never say anything other than UAL isn’t the best. I’ve talked to many travelers that have flown 1st class on Quantis and Emirates and they all say United Airlines’ Polaris is hands down the best. I know I love it!

        • Matthew Klint Reply
          June 18, 2020 at 9:32 pm

          Don’t get me wrong, I’ve had many good flights on United and enjoy flying it, especially on the 787-10 between LAX and EWR. But JetBlue is better. Better seat, service, food, and wi-fi. Try it…you’ll see what I mean.

        • Rollie Reply
          June 18, 2020 at 11:37 pm

          You know a lot of dummies.

        • UA-NYC Reply
          June 19, 2020 at 6:57 pm

          Have you been on Polaris in a 787? Quite narrow. The angled seats are mediocre. Frankly the standard reverse herringbone that is ubiquitous across airlines is better than Polaris.

          Your post sounds like someone who hasn’t flown a lot of competitive airline J, let alone F.

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