JetBlue finds itself in a bit of a crisis. Its partnership with American Airlines is in legal jeopardy and its merger with Spirit Airlines might also go up in flames. The answer, however, is not to start repainting airplanes, as if just to get something done. The new JetBlue livery is not horrible but strikes me as totally unnecessary and worse than the current version.
New JetBlue Livery: An Unnecessary Distraction
JetBlue unveiled a new livery today, a repainted Airbus A321 with Mint Business Class it is calling “A Defining MoMint.” Here’s how it describes the new livery:
- A blue allover fuselage that goes all-in on the company’s namesake color
- Iconic tailfin patterns now energized and extended to embrace the body and belly of the aircraft
- A larger JetBlue logo to represent the bold impact these aircraft have in the industry
- Colorful winglets that add an extra pop of fun with a refreshed palette of accent colors
- The aircraft’s pattern and the JetBlue logo featured on the belly, making it instantly recognizable to planespotters
That’s all fine, but the current livery (pictured below) still strikes me as clean, modern, and quite attractive.
It isn’t clear to what extent JetBlue will update its existing fleet. The press release Live And Let’s Fly received stated:
The Airbus A321 with Mint, named “A Defining MoMint,” is the first to receive the new paint job and goes into service on June 15. The new livery, inspired by JetBlue’s heritage and unique personality, creates a standout visual design as it expands to new markets and brings customer-centric offerings across the travel industry.
Customers can look forward to spotting more new livery designs featuring refreshed tailfin patterns later this year. One done and more to come!
Meanwhile, the public press release simply states, “Customers can look forward to spotting more new livery designs with refreshed tailfin patterns later this year,” which suggests this will be a one-off design.
I hope that is the case. I will give JetBlue credit for the good effort here, but the blue looks too much like Southwest Airlines and think about how much heat that blue will retain versus the white on a hot summer day. There’s a practical reason so many aircraft are painted primarily white.
Bluer skies ahead! ✈️ Our iconic liveries are getting a fresh bold look just like the moves we’ve been making as a travel company. Get a sneak-peek at our first-ever Mint pattern (coming soon to all Mint planes). Read more here: https://t.co/bXhsEpknDk pic.twitter.com/ZYn85ByRWZ
— JetBlue (@JetBlue) June 14, 2023
It’s not that the new JetBlue livery is bad. Rather, it’s that the current livery is better…and more practical. The carrier has so much at stake in the next few months concerning its future with American Airlines and Spirit Airlines. While I realize that painting jets can serve as a welcome distraction, now is now the time to be distracted.
What do you think of the new JetBlue livery?