What side do you root for when you’re an airline CEO and both teams in the World Series are from hub cities?
United CEO Oscar Munoz had to walk a fine line during the Series. He’s an LA-native but lived in Houston for many years. A friend shared with me his letter to employees concerning the World Series:
Fifty-five years’ worth of faith and fortitude received their much deserved reward last night. The entire United family congratulates our friends and family at our hub in Houston as they celebrate the Astros’ World Series championship. Like the great city they play for, the team pulled together to overcome adversity, embodying the true spirit of #HoustonStrong. After all the hardship and heartbreak Houston has felt recently, this championship not only reflects the city’s ability to rally itself, but will also aid in the healing process tremendously.
That same resilient and determined spirit is on display today, as hundreds of employees from across the system have come together in Houston to participate in our Plane Pull Championship, including President Scott Kirby and other leaders, that has been raising money for recovery efforts in Houston for our employee relief fund, United We Care.
I had the good fortune to visit with the team in the locker room before the game last Friday evening. I wished them well and told them that our United team members love flying the team and serving as official airline sponsor.
That relationship is all the sweeter today, as the Astros brought home the title, and we are proud to bring them back home to Houston.
Our best wishes go to all of our Dodgers friends at our hub in L.A. on a well-fought series. Both Houston and L.A. have given us so many memories these past few weeks, and we are proud of both towns and thankful to serve each as a hometown airline. Congratulations, Astros, and to the entire city of Houston.
Oscar
The letter does not have an emotional impact because it doesn’t give examples of which players’ actions embody the qualities United is seeking to praise. No individual recognitions.
No anecdotes of employees contributing to the community. No personal involvement or investment.