Retired NFL Star Tom Brady joined the Delta Air Lines team as a “strategic advisor” just a week before changes to the SkyMiles program and Sky Club lounge access were announced. Now some are blaming Brady for the recent changes. Jokes aside, you do have to wonder how much Delta is paying him and what exactly he is doing.
Tom Brady Blamed For Negative Changes To Delta SkyMiles Program, Sky Club Access
First, let’s take a sampling of Twitter to demonstrate my contention that Brady is being blamed:
Tom Brady redefines what it means to be 'Elite' at Delta pic.twitter.com/svsR3H8zO4
— Stocktwits (@Stocktwits) September 13, 2023
these Delta medallion status requirements have gotten weird since Tom Brady started consulting wtf pic.twitter.com/dNQ4gLEGcH
— Stephen Wiley (@stephenwiley_) September 8, 2023
— tootalltraveler (@TooTallTraveler) September 14, 2023
What was @TomBrady’s advice to @Delta?! He was probably like, “Who needs a sky club?! When I fly, I show up to the plane and just tell the pilot I want to leave and we go!!” pic.twitter.com/6YMLlVSkHM
— Jared Freid (@jtrain56) September 14, 2023
Tom Brady starts a partnership with Delta and Skymiles goes to sh*t — who’s to blame here
— Sasha Fierce (@sashaazze) September 14, 2023
I guess Delta Airlines decided to pay Tom Brady out of the decades of trust from its most loyal SkyMilers! 🤦🏻♂️ pic.twitter.com/4tF9JH2KDo
— Shaun McKnight (@ShaunMcKnight) September 16, 2023
I’ve outlined the program changes here. For most travelers they are negative. We don’t need to rehash that today.
And while it is somewhat humorous to note the coincidence of Bradys’ appointment to Delta and these changes, such changes have been in the far longer than anything Brady has had influence over.
I mean, Brady’s dripping praise for Delta CEO Ed Bastian sounds like he will join the echo chamber as an honorary yes-man:
“Growing up with a mother as a flight attendant, I have always admired the people that make seamless air transportation possible. Throughout my career, my teammates and I flew Delta countless times, spending hours traveling for some of the most important games of our lives, even celebrating Super Bowl wins on the plane. Those championship teams were built off of great leadership and a commitment to excellence, and Delta certainly shares those qualities. Now, alongside Ed and the Delta team, I look forward to playing my part to continue the company’s success.”
Instead of consulting on SkyMiles, Brady will work with employees, passengers, and communities as a Delta brand advocate:
- Employees: Brady will partner with Delta to develop and advise on strategic training and teamwork tools for the airline’s more than 90,000 employees.
- Customers: Leaning into Delta’s “Keep Climbing” ethos, Brady will support the company’s brand identity in select elements of Delta’s marketing and customer engagement.
- Communities: Brady will support Delta’s work to positively impact communities where employees live and work, inspiring the next generation of Delta community leaders.
I think it is fair to ask what if Delta redirected the money it is spending on Brady into the SkyMiles program…
No, let’s not blame Brady for the SkyMiles changes…those were in play far before his arrival. I do think it is reasonable to question the cost/benefit analysis of paying his consulting fee versus using that money for other purposes…like more lounges…instead.