For the third year in a row, Turkish Airlines released a beautiful Super Bowl ad. Its 2020 ad highlights the joy of traveling for the first time, especially later in life.
The ad begins by reminding us that man first reached the moon in 1969, yet billions have not stepped onboard an aircraft more than 50 years later.
Three unidentified travelers are shown packing their bags then boarding what looks like a space station but is actually just Istanbul’s new international airport. They board their aircraft and takeoff, leaning back in their business class seats, in a sequence reminiscence of a space shuttle launch.
Then we see pictures of the world…beautiful scenes from around the world. The ad concludes with a reminder that Turkish Airlines flies to more countries in the world than any other airline. Again, Turkey as a destination is downplayed in favor of showcasing the reach of Turkish Airlines. A narrator utters:
Today we stand before an historic event. No words can describe this. Earth is here. Waiting to be reached.
Here’s a behind the scenes look, which is just as interesting:
Three Americans were used who had never stepped foot onboard an airplane. All blamed familial obligations (children) that prohibited them from traveling. Turkish Airlines apparently had a casting call for this ad and these three were among many who tried out.
A couple of observations from my American perspective that I found interesting.
The ad begins by stating “humanity” reached the moon in 1969. While not surprising Turkish wouldn’t discuss the U.S. – Soviet space race, I view that event more as a political victory than an achievement for humanity. Then again, Neil Armstrong did say, “That’s one small step for man, one giant leap for mankind.”
Second, a pictured passport is generic. I suppose that makes sense for an international audience if Turkish re-uses this ad around the world, but I would have thought they would have shown U.S. passports if they were trying to appeal to an American audience who does not usually travel.
I enjoyed this ad, once again. It makes me happy I’m flying Turkish Airlines this week. Stay tuned…
What did you think of the Turkish Airlines Super Bowl ad?