Tomorrow, United Airlines will introduce an optional Black Lives Matter (BLM) pin for employees and also to customers, with proceeds going to a very worthy Chicago charity.
BLM Pin Coming To United Airlines
United will offer an optional BLM uniform pin for employees that will directly benefit the local Chicago non-profit, My Block, My Hood, My City (M3), an organization that helps underprivileged youth in the Chicago area broaden their horizons by providing them with new experiences and exposing them to possibilities beyond their own communities.
If you want one yourself, they will be available for pre-order in the United Shop for $6 each and ship in early November.
I took a look at the M3 website and it seems like a very worthy organization, with core values which include:
- Civic Responsibility
CEO Jahmal Cole’s visions including building “a more interconnected Chicago on the pillars of service and education” by introducing young people to:
- STEM (science, technology, engineering and mathematics)
- Arts & culture
- Citizenry & volunteerism
- Community development
- Culinary arts
In a memo to employees reviewed by Live and Let’s Fly concerning the new pins, United said:
During a time when it can be tough to have open conversations about race and equality in our country, and possibly even more challenging to show a commitment toward ending systemic racism — United has stepped up, created companywide forums to encourage an open dialogue and put in place a series of steps that demonstrate our dedication to diversity, equity and inclusion.
Now we’re proud to take that responsibility further by offering our employees and customers the opportunity to purchase a custom-designed, branded Black Lives Matter pin, with proceeds dedicated to an important, nonprofit cause.
As a global company with diverse employees around the world, we are proud to stand alongside a growing number of large public-facing corporations and big brands that have prominently supported our common humanity.
Jessica Kimbrough, United’s Chief Diversity, Equity and Inclusion Officer, added:
“This new pin is voluntary for our employees and just one way of saying that we stand in support of the dignity, respect and safety of our Black colleagues and customers. And we recognize that anything less does not fit with our core4 values.
United’s overall uniform and appearance standards will not change. Employees will still only be allowed to wear company-approved pins while on the job, so do not expect to see “Blue Lives Matter” pins or any other pins of a more political nature.
United hopes this pin “will promote meaningful conversations among employees and customers alike.”
While I generally take a skeptical look at pins of any variety on uniforms, including religious ones, I appreciate the charity United is supporting in this case. United now joins Alaska, American, and Delta in offering Black Lives Matter pins for employees.