In order to “enhance the cabin environment and elevate the customer experience,” United Airlines has refreshed its onboard music for boarding and deplaning on widebody aircraft as well as select Boeing 757s.
United Airlines Boarding Music Refreshed
United will feature refreshed music on the following Boeing aircraft:
Music automatically starts when the IFE system is engaged during boarding and again when the aircraft door is opened upon landing. Special playlists for flights to Hawaii and Africa have been added as well.
I asked United for further details on the playlists and a spokesperson told me:
“We don’t have any route specific information to share but boarding music is currently active on about 30% of our fleet. Our brand playlist is updated on a bi-monthly basis.”
Apparently I’ll need to have Shazam open next time I step onto a United wide bodyaircraft…
Boarding music is a great way to put a signature touch on an airline. United’s theme song for decades has been George Gershwin’s Rhapsody In Blue and I think starting every flight with a unique rendition of this popular classic further ingrains the United brand, creating positive associations.
Wherever I am in the world, when I hear Rhapsody In Blue I think of United. That does not just happen, but has to be cultivated. Think about Rhapsody In Blue on a ukulele on Hawaii flights or using the kologo lute and the gonjey fiddle on flights to Ghana.
Check out this United flight attendant playing Rhapsody In Blue at LAX:
My favorite boarding music is what is Etihad’s exotic boarding music, forever linked to my journeys on the new-retired Airbus A380.
Boarding and deplaning music is an important tool of airline marketing. Personally, I never get bored of Rhapsody in Blue and think that United using several variations of it could really work well. But music of any kind is generally better than none at all, so I am happy to see United introduce it on more aircraft.
Have you heard United’s new boarding music yet? What was it like?
image: United Airlines