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Home » United Airlines » The Black Market for United’s White Stuffed Polaris Bears
United Airlines

The Black Market for United’s White Stuffed Polaris Bears

Matthew Klint Posted onApril 9, 2017April 9, 2017 8 Comments

Although it is hit or miss, if you have flown United Polaris Business Class lately you may have received this cute stuffed animal–

United Polaris Ursa Bear

I received one on my flight home from Frankfurt last week.

United Polaris 747 - 1

If you notice, the bear is named Ursa (stitched on the left leg of the bear with the United Polaris logo on the right side). On the back is a cape with the “New Spirit of United” slogan on it.

These bears may just be marketing gimmicks but the name Ursa was the result of a contest among employees. Why Ursa?

Meet our limited edition United Polaris bear, officially named Ursa – after the constellation Ursa Minor (the Little Dipper), anchored by the star Polaris. Features her name embroidered on her paw as well as a special cape showcasing the “New Spirit of United.”

The Secondhand Market for Polaris Bears

Check eBay and you’ll see this bears are going for between $40-50:

United Polaris Bears

I’m certainly tempted to sell my two bears. Gotta love the stolen blanket on eBay as well in the first listing. If I were United I’d flag that listing as stolen items.

It makes me wonder if we sometimes fail to see these Polaris bears onboard because FAs figure they can make a couple hundred dollars each by dividing the “booty” among themselves…

Sensing the popularity of these bears, United is now selling them to employees for $7.99 each. I suspect that if supplies last, they will eventually be offered to the general public at the United Shop, probably for a bit more than $8.

CONCLUSION

If you take one thing from this post, take this–don’t buy them on eBay, yet. The prices are going to drop.

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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8 Comments

  1. Gary Leff Reply
    April 9, 2017 at 11:06 am

    On the media preview flight for Polaris from Chicago to San Francisco, I told Oscar Munoz that United should get out of the transportation business and just sell bears. Much higher margin. He said he’d consider it.

  2. Charles Reply
    April 9, 2017 at 10:33 pm

    Seriously… I haven’t seen a polaris bear on eBay go for less than $50. United sold their March of Dimes / Olympic bears for $25, why not do the same for the Polaris Bear and help some worthwhile cause. They did have the bears and onboard items (blankets, amenity kits, pj’s) on the United Exclusives auction site, but are sold out.

  3. John the Wanderer Reply
    April 10, 2017 at 10:24 am

    I’m surprised how much they are going for. I wonder how much longer United will keep them on the flights?

  4. Stephanie Zhao Reply
    August 19, 2017 at 6:02 pm

    Do you want to sell yours? My daughter is thrilled that her cousin gave this to her as a gift. However her cousin changed her mind to take it back couple days later.

  5. D Reply
    November 4, 2018 at 10:00 pm

    Just flew to NRT BC and no Bear 🙁 just an old looking basic make up kit looking bag. I am saddened.

  6. Pingback: News Update United Bears and Delta Craziness - First2Board
  7. Pingback: All I Want for Christmas is United Polaris - View from the Wing
  8. Pingback: All I Want for Christmas is United Polaris | Visor Travel

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