American Airlines has agreed to purchase 20 Boom Supersonic Overture aircraft, with an option for an additional 40. AA nows joins United Airlines as a Boom customer, with hopes to usher in a new era of high-speed travel.
American Airlines Announces Order For 20 Boom Supersonic Overture Aircraft
Overture is being designed to carry 65 to 80 passengers at Mach 1.7 over water — about double the speed of today’s fastest commercial aircraft — with a range of 4,250 nautical miles. With a focus on speed, safety and sustainability, Overture hopes to be effective on routes like Miami to London in just under five hours or Los Angeles to Honolulu in three hours.
Derek Kerr, American’s Chief Financial Officer, noted:
“Looking to the future, supersonic travel will be an important part of our ability to deliver for our customers. We are excited about how Boom will shape the future of travel both for our company and our customers.”
Blake Scholl, Founder and CEO of Boom, added:
“We are proud to share our vision of a more connected and sustainable world with American Airlines. We believe Overture can help American deepen its competitive advantage on network, loyalty and overall airline preference through the paradigm-changing benefits of cutting travel times in half.”
American has paid a non-refundable deposit on the initial 20 aircraft. Actual delivery will depend upon Boom meeting industry-standard operating, performance, and safety requirements as well as American’s other customary conditions before delivery of any Overtures.
Those contractual stipulations are key. Let’s not kid ourselves, at this point. There’s still a lot to do and this technology is years, probably over a decade, from ever taking to the air (if it ever does). Boom projects an aircraft completion date in 2025 and that the planes will carry passengers in 2029.
But the excitement over this technology is palpable. When United announced its new “order” for supersonic planes, it made headlines across the world. Not just blogs like mine, but national news networks. In a sense, one press release unleashed weeks of positive press without buying any ad time for a product that does not exist and may never come to fruition. That’s powerful marketing. We will see if it happens here.
American Airlines has joined United Airlines in placing a speculative order for supersonic aircraft. Specially, American Airlines ordered 20 Overture aircraft from Boom Supersonic with an option for 40 more. While mostly a marketing trick at this point, carriers will watch the progress of this aircraft closely in hopes it will be available one day. But it won’t be anytime soon. That’s for sure.
Does anyone else find it interesting that a special AA livery was not even produced for this announcement?