Burger King is out with a new commercial for its French audience that is sure to the warm the heart of anyone who loves aviation.
New Aviation-Themed Commercial From Burger King
Coronavirus is on the rise again across Europe, including France. As a result, bars and some restaurants are facing closure again. As eateries like Burger King shift to a model that emphasizes takeaway and delivery, it wants to convince you that it takes your safety seriously.
Enter its latest airline-themed commercial, which starts onboard an airplane with the captain explaining we are going through a new “Covid turbulence area.” An A380 pulls up into the drive-thru line. Next a “Top Gun” team delivers food to your home. Finally, the captain jumps from an airplane, landing on his back in the parking lot…yeah, not sure what that part of the commercial is about.
The point is simple: at “Burger Klean” our employees take your safety seriously. In that sense, I think this is a memorable and effective ad.
This latest ad is actually a sequel. In July, Burger King offered another airline-themed commercial for its French audience, this one was modeled after a safety video. I actually think this one is much more funny, with moments like using a drone to construct a hamburger or warning that hand sanitizer is not ketchup.
These are cute ads. I think they make the point well that Burger King is taking safety seriously. For Americans not used to fast food in Europe, the ads are also helpful in the sense that American “fast-food” is often a dine-in experience (McDonald’s, for example, has swanky cafes in Europe that you rarely you see in the USA). This effectively reminds customers that the food can be taken away or delivered.
Meanwhile in Belgium, Burger King thinks it deserves a Michelin Star.