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Home » emirates » Emirates Captures Zeitgeist With Brilliant Ad
emirates

Emirates Captures Zeitgeist With Brilliant Ad

Matthew Klint Posted onApril 6, 2020November 14, 2023 Leave a Comment

a woman wearing a red hat and white scarf

Emirates has a new ad that imagines how we will look back on this COVID-19 era. It brought a tear to my eye…

We’re in this period–hopefully temporary–that all of us will never forget. Life has come to a complete halt for many and slowed down for most. Rather than a singular event, it’s an era that we be forever ingrained in our memories. While I am optimistic we will defeat this virus before it defeats us, I do wonder what the new “normal” will look like once shelter-in-place and other social isolation procedures are lifted.

Emirates imagines post-COVID-19 life on the optimistic side, which I think is totally appropriate. I like how they emphasize how much we miss things we took for granted, like a walk in the park or a movie. And I have to smile about exchanging exercise for TV as I see my own exercise regimen crumble to a halt as all gyms and now outdoor tracks and fields are closed around my house.

But the ad makes me look forward to better days ahead and look forward to getting back in the air. I love how the ad is not about Emirates, yet it delivers a powerful message for Emirates unchanging quality and stability at the end.

Anyway, enjoy the ad:

What did you think of the ad?

(H/T: OMAAT)

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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