Emirates has a new ad that imagines how we will look back on this COVID-19 era. It brought a tear to my eye…
We’re in this period–hopefully temporary–that all of us will never forget. Life has come to a complete halt for many and slowed down for most. Rather than a singular event, it’s an era that we be forever ingrained in our memories. While I am optimistic we will defeat this virus before it defeats us, I do wonder what the new “normal” will look like once shelter-in-place and other social isolation procedures are lifted.
Emirates imagines post-COVID-19 life on the optimistic side, which I think is totally appropriate. I like how they emphasize how much we miss things we took for granted, like a walk in the park or a movie. And I have to smile about exchanging exercise for TV as I see my own exercise regimen crumble to a halt as all gyms and now outdoor tracks and fields are closed around my house.
But the ad makes me look forward to better days ahead and look forward to getting back in the air. I love how the ad is not about Emirates, yet it delivers a powerful message for Emirates unchanging quality and stability at the end.
Anyway, enjoy the ad:
What did you think of the ad?