• Home
  • Reviews
    • Flight Reviews
    • Hotel Reviews
    • Lounge Reviews
    • Trip Reports
  • About
    • Press
  • Contact
  • Privacy
  • Award Expert
  • Advertising Disclosure
Live and Let's Fly
  • Home
  • Reviews
    • Flight Reviews
    • Hotel Reviews
    • Lounge Reviews
    • Trip Reports
  • About
    • Press
  • Contact
  • Privacy
  • Award Expert
  • Advertising Disclosure
Home  >  emirates • United Airlines • Videos  >  Emirates Shames United With Powerful Ad
emiratesUnited AirlinesVideos

Emirates Shames United With Powerful Ad

Matthew Klint Posted onApril 12, 2017 4 Comments

The Royal Jordanian ad poking fun at United was cute. The Emirates ad is damning.

Emirates just won the Trip Advisor Travelers’ Choice award for Best Airline in 2017. Now I know it seems like these sorts of awards are a dime a dozen, but do you ever wonder why Emirates wins so many awards as opposed to say…United? More on that in a moment.

As for the award, Emirates President Sir Tim Clark stated–

We are honoured to be named the Best Airline in the World at the TripAdvisor Travelers’ Choice Awards for Airlines 2017. The fact that the awards are a result of unbiased reviews and feedback speaks to our commitment to deliver a superior travel experience for our customers. We want travellers to continue making Emirates their first choice whenever they think to travel. That is why we continue to invest in products and services across all classes, and why our service teams work hard and put their hearts into providing the very best experience for our customers both on board and on the ground every day.

Translation = boring corporate language.

But then Emirates released a video that celebrates its new award–

https://twitter.com/emirates/status/851845063999188994

This is powerful shade.

It mocks United CEO Oscar Munoz’s statement that “Those airlines aren’t airlines” in referring to Gulf carriers. I wrote about that statement in a post bearing the same title. Calling it an “emotional ruse to protect United from competition” I slammed Munoz, though I could have never imagined what would occur just weeks later.

The ad pivots from Munoz statement to a rebuttal–

Well Mr. Munoz, according to Trip Advisor, the world’s largest travel website, not only are we a real airline…we are the best airline.

But the best part of the ad is the end: “Fly the friendly skies…this time for real.”

What I love about this ad is that it eviscerates the false premise that the Gulf Carriers are somehow the bad guys. It goes beyond poking fun at United for its poor handling of a doctor dragged off one of its United Express contract flights. It achieves the goal of not just legitimizing itself, but of delegitimizing its competition in a fair way.

Think about it, it wasn’t more than a month ago that Munoz proudly boasted that United was on the rebound thanks to great customer service. Remember this video?

> Read More: I Love the New United Propaganda Campaign!

CONCLUSION

This story won’t die today. To make matters worse, a new denied boarding / flight removal story has arisen that I will soon address, a story that leaves no room for doubt. Sadly, United can look forward to another bad day.

(H/T: One Mile At A Time)

Previous Article What United CEO Left Out of Apology
Next Article United Airlines Passenger Downgraded With Threat of Arrest

About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

Related Posts

  • United Airlines Polaris Meal Service: The Sad State Of Affairs

    January 27, 2023
  • United Airlines Pago Pago Trip Report

    Trip Report: United Airlines 787-9 Diversion To Pago Pago

    January 25, 2023
  • Is United Airlines Poaching Pilots From American And Delta?

    January 23, 2023

4 Comments

  1. Patrick Reply
    April 12, 2017 at 8:20 am

    There is another interesting point in this. The OpenSkies battle between the Middle East carriers and the USA carriers. This “PR-stunt” of United could bring severe damage to the battle in favor of the Middle East guys.

  2. John the Wanderer Reply
    April 12, 2017 at 9:46 am

    This is just a terrible PR situation. It is interesting that Southwest and Emerates are banking on the issue to promote their airlines.

  3. Teresa Reply
    April 12, 2017 at 5:47 pm

    Well yes, there is an incredible opportunity for other airlines to take some of the marketshare from United Airlines. In fact, I’m in the market for finding other good airlines to fly… American, Delta, Alaska, Air Canada, Hawaiian, Southwest… and of course the international airlines including this one. In fact, I’d be happy flying on any other airline that guarantees that something like this would NEVER happen on their airline. And I’m happy to pay more: $200-300/roundtrip is small price to pay to make sure my head doesn’t get bashed in or to watch someone else’s head get bashed in.

    That makes me a little sad to say, as I have supported United Airlines for many decades now. And have friends that work for them. Our flight attendant friend is super hardworking and responsible– the employees don’t deserve to be affected by the fallout from this. That is why I wish the employees would organize and demand the ousting of their CEO. Without this, I’m not sure United will survive. It saddens me to say it, but until he goes, I won’t be flying United. I would love to give them another chance, but they will need to regain trust. Leaving this CEO in charge– who showed his cards early as being callous and lacking in taking responsibility (not to mention common sense), doesn’t regain our trust. Neither do his words now, as they don’t mean much– we know how he ‘really’ feels, so he is just paying lipservice now.

  4. Pingback: News Update $500 House in Detroit and United Apology - First2Board

Leave a Reply

Cancel reply

Search

Recent Posts

  • summer travel
    Conflicting Information Creates Cloudy Summer Travel Picture January 29, 2023
  • Waldorf's take on eggs Benedict with truffle sauce and caviar
    Extending Hilton Diamond Status For Three Stays (Or Less) January 29, 2023
  • Review: Kempinski Hotel Ishtar Dead Sea January 28, 2023
  • American - Delta JFK Incident Pilot Analysis
    A Veteran Commercial Airline Pilot Analyzes American – Delta Runway Incident At JFK January 28, 2023

Categories

Popular Posts

  • Casting Couch? Kuwait Airways Forces Prospective Flight Attendants To Undress For “Research Purposes” January 4, 2023
  • Spirit Airlines Captain Runs Out Of Cockpit After Woman Yells “I Hope Y’All Crash And Die!” January 17, 2023
  • SWISS First Class Awards Bookable With United Airlines MileagePlus January 5, 2023
  • United Airlines 2023 Status Extension
    United Airlines Quietly Extends MileagePlus Premier Status…Again January 14, 2023

Archives

January 2023
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
« Dec    

As seen on:

live_and_lets_fly

The new United Polaris Lounge at Washington Dulles The new United Polaris Lounge at Washington Dulles is the most beautiful of all Polaris Lounges. Stay tuned for a detailed look and many more photos on the blog tomorrow. Well done @united.
@malaysiaairlines just announced it would retire i @malaysiaairlines just announced it would retire its A380 fleet. While not surprising, it is sad to see the growing list of carriers retiring this superjumbo jet. On Malaysia Airlines, I flew the #A380 once from Kuala Lumpur (KUL) to London (LHR) and had the entire first class cabin to myself (full review on the blog). It was a beautiful flight that I will always remember.
Welcome to @fly_bur @aveloair! I am so excited tha Welcome to @fly_bur @aveloair! I am so excited that a new carrier, Avelo, has launched, especially from an airport just 12 minutes from my home!
I greatly miss the @lufthansa #747-8 at @flylaxair I greatly miss the @lufthansa #747-8 at @flylaxairport. Hopefully this summer it will return.

.
.
.
.
#Lufthansa #FirstClass #747 #747-8 #StarAlliance #Miles #Points
I recently spent a weekend at the @ventanabigsur. I recently spent a weekend at the @ventanabigsur. This is not only a lovely, all-inclusive resort, but one of the best properties to use your @hyatt World of Hyatt points.
.
.
.
.
#Hyatt #BigSur #California #WorldofHyatt #CA-1 #Points #Hotels
In terms of a spacious first class product, the @E In terms of a spacious first class product, the @Emirates suite on a 777-300ER is hard to beat. My preference is Suite 2K.

.
.
.
.
#Emirates #777 #firstclass
Nearly five years ago, I took a “break” from I Nearly five years ago, I took a “break” from Instagram ahead of the birth of my first child. Goodness, how time flies. While I’ve enjoyed catching up on others over the years, now it is time for me to return to Instagram. In this first post, I highlight two joys in my life, my two children, whom I trust will grow up to be prolific travelers that circumnavigate the globe as ambassadors of love and respect.

.
.
.
.
.

#travel #airplanes #airlines #miles #points #familytravel #human #integrity #honor
United Airlines' new Polaris seat is a huge improv United Airlines' new Polaris seat is a huge improvement over UA's current business class seat. Check out my blog at liveandletsfly.com for 70+ photos of how @united is transforming its entire business class experience starting this December!
The perfect @flysas name tag for #Longyearben! The perfect @flysas name tag for #Longyearben!
Spotted four #polarbear outside of #longyearbyen - Spotted four #polarbear outside of #longyearbyen -- oh, and I love 40°F summer weather!
One of the best crews I have ever had the pleasure One of the best crews I have ever had the pleasure of flying with in all my years of flying. Thank you @flysas SK940 on 11 Aug 2016
Next stop ARN! But dear @flysas , next time if I a Next stop ARN! But dear @flysas , next time if I assign a window seat months in advance, don't move me to a center seat "for my convenience" with no way to get my original seat back... 😞
Ready for #PIA from #MAN to #JFK -- we will be rac Ready for #PIA from #MAN to #JFK -- we will be racing the #Delta flight to JFK at the gate next to us, which also departs at 12:45p. With @onemileatatime
Another room with a beautiful view... #hyattregenc Another room with a beautiful view... #hyattregencycasablanca #cassablanca #hyatt
Enjoying #shanghai with @onemileatatime from the i Enjoying #shanghai with @onemileatatime from the inside of the @grandhyatt_shanghai ... It is 40°C outside! 😓
From my front gate to my boarding gate in 15 minut From my front gate to my boarding gate in 15 minutes flat. I ❤️ #bur #burbankairport
@malaysiaairlines #747 out of retirement and in se @malaysiaairlines #747 out of retirement and in service at #kul -- beautiful livery!
View from my 61st floor room at the beautiful bran View from my 61st floor room at the beautiful brand new @parkhyattguangzhou -- look for a full review coming soon on the blog #hyatt #parkhyatt #guangzhou #parkhyattguangzhou
Will miss the @united #globalfirstlounge at #ord, Will miss the @united #globalfirstlounge at #ord, which closes tomorrow and the Queen of the Skies #747 which will be retired in 2018.
The colonial #architecture of #mumbai is stunning. The colonial #architecture of #mumbai is stunning. If you're ever here, get up at 5am and have a walk around the city before it gets busy. You can hear the birds instead of honking horns.
Load More... Follow on Instagram
facebook twitter instagram rss

This site is for entertainment purposes only. The owner of this site is not an investment advisor, financial planner, nor legal or tax professional and articles here are of an opinion and general nature and should not be relied upon for individual circumstances.

 

Advertiser Disclosure: Some links to credit cards and other products on this website will earn an affiliate commission. Outside of banner ads published through the Boarding Area network, this compensation does not impact how and where products appear on this site. While we do try to list all the best miles and points deals, the site does not include all card companies or credit card offers available in the marketplace. Please view our advertising policy page for additional details about our partners.

 

Editorial Disclosure: The editorial content on this page is not provided by any entity mentioned herein. Opinions expressed here are the author's alone, and have not been reviewed, approved or otherwise endorsed by any of these entities.