• Home
  • Reviews
    • Flight Reviews
    • Hotel Reviews
    • Lounge Reviews
    • Trip Reports
  • About
    • Press
  • Contact
  • Privacy
  • Award Expert
  • Advertising Disclosure
Live and Let's Fly
  • Home
  • Reviews
    • Flight Reviews
    • Hotel Reviews
    • Lounge Reviews
    • Trip Reports
  • About
    • Press
  • Contact
  • Privacy
  • Award Expert
  • Advertising Disclosure
Home  >  livery • Lufthansa  >  Lufthansa Doesn’t Like its New Livery
liveryLufthansa

Lufthansa Doesn’t Like its New Livery

Matthew Klint Posted onFebruary 26, 2018February 26, 2018 8 Comments

Lufthansa will be tinkering with its new livery once again, just days after revealing its new design to great fanfare.

In an internal memo (in German) posted on a German frequent flyer talkboard, Lufthansa concedes the livery appears too dark and pledges a pragmatic approach in moving forward with the new branding. Here’s a rough translation of the memo:

Since our first two planes with the updated livery landed in many places around the world, we noticed that for instance the blue plaint on the plane appears to be significantly darker than in the test environment – especially in poor weather conditions. In this regard, we will work on an optimization. Additionally we will also design a version which can combine the Lufthansa Group word mark with the crane logo. The combination of Lufthansa Group with the crane will then be used in clearly specified combinations.

For us this is part of a dynamic process. In the long run it is important that the new design works everywhere. Practical experience is better than any theory. Thus we will continue to collect hands-on feedback in all areas of application and readjustments where required.

I love the German candor. Indeed, the livery does appear black in bad weather, hindering brand recognition. I’m proud of Lufthansa for admitting the problem and promising to move forward cautiously instead of charging ahead with a bad design.

I’m not sure what Lufthansa means in stating it will somehow combine the Lufthansa Group word mark (the written Lufthansa logo) with the crane, but I hope it will return some yellow to the fuselage…

CONCLUSION

For now, don’t expect any further aircraft to be repainted. Lufthansa may just lighten the shade of blue…but it may well return to the drawing board.

(H/T: Wandering Aramean / image: Lufthansa)

Previous Article In Eliminating NRA Discount, United and Delta are Taking a Stand
Next Article Airbnb’s Secret Plan to Launch an Airline: Fact vs. Fiction

About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

Related Posts

  • CDG star alliance lounge buffet

    Review: Lufthansa Senator Lounge Paris Terminal 1 (CDG)

    December 25, 2022
  • Lufthansa business class falling apart A340-600

    Review: Lufthansa A340-600 Business Class Munich – Miami

    December 4, 2022
  • Lufthansa business class falling apart broken remote 2

    Lufthansa Business Class Is Falling Apart

    December 4, 2022

8 Comments

  1. askmrlee Reply
    February 26, 2018 at 7:04 pm

    While I understand the desire for a refresh, I’m quite surprised LH completely ditched their iconic yellow color. Even when BA tried out their ethnic er “global” tail designs, they still kept the Speedmarque ribbon.

  2. emercycrite Reply
    February 26, 2018 at 8:36 pm

    If it ain’t broke, don’t fix it. This wouldn’t be a problem if they’d just left the damn thing alone in the first place.

    • Carl S Reply
      February 26, 2018 at 8:59 pm

      Exactly. Another change for change sake. It’s already a flop.

  3. AusTX Reply
    February 26, 2018 at 8:54 pm

    I’m thinking that the braintrust marketing firm behind all of this has a time and materials contract.

    Man, don’t fix what isn’t broken. I’m going to miss the traditional color scheme with whatever they iterate towards.

  4. Nick Reply
    February 27, 2018 at 1:08 am

    The blue is so meh, just not noticeable , why didn’t they try something with yellow? Hopefully they walk it back.

  5. Better Safety Reply
    February 27, 2018 at 6:13 am

    Might be good if they were equally open to making changes to their poor safery culture. Not much has been changed that led to the Germanwings crash. Relatives if victims have not been adequately compensated.

  6. Damian Reply
    March 19, 2018 at 8:37 pm

    Wow… I didn’t know about this changing unit the day I traveled with my mother and we were booked on Bombardier having the new livery. I remember my mum saying “but it is not our plane” when we walked to the aircraft. I said, “no, no, it is our plane”. I think she was looking on the yellow on the tail and didn’t even realize that name Lufthansa is still where it was before. Then she asked if we changed the airline this time (as we always travel with Lufthansa in Europe). I honestly thought it is some special livery so being curious I checked for that and now I see they changed everything. I think it is not good for their brand recognition… just saying…

  7. Aussieroo Reply
    March 20, 2018 at 8:01 pm

    Finnair did the same some years ago – they darkened the blue too much and the result was just depressing. Shame about Lufthansa, their former livery was easy to recognise, familiar and exuded confidence. This new one – meh.

Leave a Reply

Cancel reply

Search

Recent Posts

  • United Airlines MileagePlus CEO
    United Airlines Names New MileagePlus CEO March 25, 2023
  • Spirit Airlines Gate Agent Threatens To Sue Passenger For Filming Him March 25, 2023
  • Lufthansa A320neo Business Class Review
    Review: Lufthansa A320neo Business Class March 25, 2023
  • United Polaris Lounge LAX Review
    Review: United Airlines Polaris Lounge Los Angeles (LAX) March 24, 2023

Categories

Popular Posts

  • American Airlines unaccompanied Minor Predator
    American Airlines Flight Attendant Freaks Out After Man Offers His First Class Seat To Child February 25, 2023
  • Kayleigh Scott United Airlines
    The Tragic Death Of A United Airlines Flight Attendant March 21, 2023
  • United Airlines Domestic First Class Menu
    United Airlines Refreshes Domestic First Class Menu February 28, 2023
  • Southwest Airlines Wife Slap
    Enraged Husband Attacks Man On Southwest Airlines Flight After He Bumps Wife March 8, 2023

Archives

March 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Feb    

As seen on:

live_and_lets_fly

The new United Polaris Lounge at Washington Dulles The new United Polaris Lounge at Washington Dulles is the most beautiful of all Polaris Lounges. Stay tuned for a detailed look and many more photos on the blog tomorrow. Well done @united.
@malaysiaairlines just announced it would retire i @malaysiaairlines just announced it would retire its A380 fleet. While not surprising, it is sad to see the growing list of carriers retiring this superjumbo jet. On Malaysia Airlines, I flew the #A380 once from Kuala Lumpur (KUL) to London (LHR) and had the entire first class cabin to myself (full review on the blog). It was a beautiful flight that I will always remember.
Welcome to @fly_bur @aveloair! I am so excited tha Welcome to @fly_bur @aveloair! I am so excited that a new carrier, Avelo, has launched, especially from an airport just 12 minutes from my home!
I greatly miss the @lufthansa #747-8 at @flylaxair I greatly miss the @lufthansa #747-8 at @flylaxairport. Hopefully this summer it will return.

.
.
.
.
#Lufthansa #FirstClass #747 #747-8 #StarAlliance #Miles #Points
I recently spent a weekend at the @ventanabigsur. I recently spent a weekend at the @ventanabigsur. This is not only a lovely, all-inclusive resort, but one of the best properties to use your @hyatt World of Hyatt points.
.
.
.
.
#Hyatt #BigSur #California #WorldofHyatt #CA-1 #Points #Hotels
In terms of a spacious first class product, the @E In terms of a spacious first class product, the @Emirates suite on a 777-300ER is hard to beat. My preference is Suite 2K.

.
.
.
.
#Emirates #777 #firstclass
Nearly five years ago, I took a “break” from I Nearly five years ago, I took a “break” from Instagram ahead of the birth of my first child. Goodness, how time flies. While I’ve enjoyed catching up on others over the years, now it is time for me to return to Instagram. In this first post, I highlight two joys in my life, my two children, whom I trust will grow up to be prolific travelers that circumnavigate the globe as ambassadors of love and respect.

.
.
.
.
.

#travel #airplanes #airlines #miles #points #familytravel #human #integrity #honor
United Airlines' new Polaris seat is a huge improv United Airlines' new Polaris seat is a huge improvement over UA's current business class seat. Check out my blog at liveandletsfly.com for 70+ photos of how @united is transforming its entire business class experience starting this December!
The perfect @flysas name tag for #Longyearben! The perfect @flysas name tag for #Longyearben!
Spotted four #polarbear outside of #longyearbyen - Spotted four #polarbear outside of #longyearbyen -- oh, and I love 40°F summer weather!
One of the best crews I have ever had the pleasure One of the best crews I have ever had the pleasure of flying with in all my years of flying. Thank you @flysas SK940 on 11 Aug 2016
Next stop ARN! But dear @flysas , next time if I a Next stop ARN! But dear @flysas , next time if I assign a window seat months in advance, don't move me to a center seat "for my convenience" with no way to get my original seat back... 😞
Ready for #PIA from #MAN to #JFK -- we will be rac Ready for #PIA from #MAN to #JFK -- we will be racing the #Delta flight to JFK at the gate next to us, which also departs at 12:45p. With @onemileatatime
Another room with a beautiful view... #hyattregenc Another room with a beautiful view... #hyattregencycasablanca #cassablanca #hyatt
Enjoying #shanghai with @onemileatatime from the i Enjoying #shanghai with @onemileatatime from the inside of the @grandhyatt_shanghai ... It is 40°C outside! 😓
From my front gate to my boarding gate in 15 minut From my front gate to my boarding gate in 15 minutes flat. I ❤️ #bur #burbankairport
@malaysiaairlines #747 out of retirement and in se @malaysiaairlines #747 out of retirement and in service at #kul -- beautiful livery!
View from my 61st floor room at the beautiful bran View from my 61st floor room at the beautiful brand new @parkhyattguangzhou -- look for a full review coming soon on the blog #hyatt #parkhyatt #guangzhou #parkhyattguangzhou
Will miss the @united #globalfirstlounge at #ord, Will miss the @united #globalfirstlounge at #ord, which closes tomorrow and the Queen of the Skies #747 which will be retired in 2018.
The colonial #architecture of #mumbai is stunning. The colonial #architecture of #mumbai is stunning. If you're ever here, get up at 5am and have a walk around the city before it gets busy. You can hear the birds instead of honking horns.
Load More... Follow on Instagram
facebook twitter instagram rss

This site is for entertainment purposes only. The owner of this site is not an investment advisor, financial planner, nor legal or tax professional and articles here are of an opinion and general nature and should not be relied upon for individual circumstances.

 

Advertiser Disclosure: Some links to credit cards and other products on this website will earn an affiliate commission. Outside of banner ads published through the Boarding Area network, this compensation does not impact how and where products appear on this site. While we do try to list all the best miles and points deals, the site does not include all card companies or credit card offers available in the marketplace. Please view our advertising policy page for additional details about our partners.

 

Editorial Disclosure: The editorial content on this page is not provided by any entity mentioned herein. Opinions expressed here are the author's alone, and have not been reviewed, approved or otherwise endorsed by any of these entities.