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"Get Mile High" Ad Campaign by Spirit Airlines

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Americans over the age of 21 are now permitted to buy marijuana legally in Colorado for recreational uses. From the airline that took advantage of the U.S. Secret Service prostitution scandal by advertising “More Bang for your Buck” flights to Cartagena, Colombia comes an ad campaign highlighting the new Colorado law. “The no smoking sign is off (in Colorado)…Get Mile High with $10 off your next flight. Fares so low they’re barely legal in some states.”

spirit_airlines_marijuana_ad

I give the Spirit ad department credit for never failing to latch on to hot political issues in a clever way. The “Mile High” quadruple entendre is quite clever…

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Matthew

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 120 countries over the last decade. Working both in the aviation industry and as a travel consultant, Matthew has been featured in the New York Times, Chicago Tribune, Wall Street Journal, USA Today, BBC, Fox News, CNN, ABC, CBS, NBC, Al Jazeera, Toronto Star, and on NPR. Studying international relations, American government, and later obtaining a law degree, Matthew has a plethora of knowledge outside the travel industry that leads to a unique writing perspective. He has served in the United States Air Force, on Capitol Hill, and in the White House. His Live and Let's Fly blog shares the latest news in the airline industry, commentary on frequent flyer programs and promotions, and detailed reports of his worldwide travel. His writings on penandpassport.com offer more general musings on life from the eyes of a frequent traveler. He also founded awardexpert.com, a highly-personalized consulting service that aids clients in the effective use of their credit card points and frequent flyer miles. Clients range from retirees seeking to carefully use their nest egg of points to multinational corporations entrusting Matthew with the direction and coordination of company travel.

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