We’re going to have to wait a bit longer to see what United’s new livery actually looks like.
Earlier today I presented four renderings that appeared on the website of a San Francisco design firm that represented United Airlines as a client.
This morning, its website looked like this:
Now it looks like this:
Someone must have received a cease and desist letter from United!
A United spokesperson reached out to me earlier this afternoon and told me that United is working with a different design firm and the four renderings do not represent what the new livery will look like.
I’ve pushed United for clues, but everyone’s lips are sealed. All I get is this answer to whatever question I ask:
We look forward to soon unveiling the evolution of our livery – stay tuned!
Frankly, I’m relieved the “leaked” design choices are not real. Now the real one could turn out worse, but I’m hoping that it will turn out better. Since the final decision may still be under consideration, I hope United will unveil a livery that is more unique than what so many airlines have introduced in the last few years.