I love the chic new 2021 Air France safety video. It’s a lovely and magnifique tour of France. But the prior video was timeless. It was near-perfect. Why doesn’t anyone ever leave well enough alone?
Air France 2021 Safety Video
Here’s the new safety video, which takes us on a tour highlighting the best of French art, culture, cuisine, and architecture:
View from the Wing notes the new video is surprisingly non-COVID (there are no masks, no social distancing, and the whole video has an appealing pre-pandemic appeal) and that itself is a selling point. I would agree: it is a paean to normalcy and highly welcome in an era in which the spectre of permanent restrictions on movement are downright depressing.
Paddle Your Own Kanoo notes that tourism is critical to the French economy, with France losing between €48 billion and €61 billion during the pandemic in its tourism sector. Pre-pandemic, nearly 100 million tourists visited France each year. This video seems to be an opening salvo in welcoming visitors back.
As for me, I thought the last video was timeless. No joke, I was just watching it with my son yesterday. Instead of watching cartoons, he watches airline safety videos from around the world on YouTube. It’s a great introduction to languages from around the world and if I can push my son and daughter to do one thing, it will be to put more focus on language study than I ever did.
I like them both, but I thought the old video was so elegant and well-done. I find myself again asking, why not leave well enough alone? Air France plans to shed 20% of its workforce. It would be one thing if it had a terrible safety video that needed to be updated, but it already had a wonderful safety video.
Anyway, it always take me time to warm up to new things…
A new Air France safety video is out…and it’s great. Just not as great as the last one!