United’s flight schedule from San Francisco to Los Angeles remains limited, so I took a late-evening flight on Alaska Airlines last week from SFO-LAX. There was much I appreciated about the flight, but perhaps nothing more so than the chocolate and gratitude I received onboard from a flight attendant.
Alaska Airlines Chocolate Treat For Oneworld Emeralds
The flight was operated by Skywest and utilized a E-175 aircraft. I booked the ticket at the absolute last-minute and used 10K miles instead of paying $200. As an American Airlines Executive Platinum member, I scored an upgrade to first class.
The E-175 first class seats, in a 1-2 configuration (full review here), are very comfortable and I certainly appreciated the upgrade. After takeoff, a choice of beverage and snack was offered.
Rather than passing around a snack basket, the flight attendant held it in front of you, you chose what you wanted, then she handed it to you. I enjoyed some sparkling water and a Kind bar.
Later in the flight, though, the FA stopped by seat, addressed me by name, thanked me for being a oneworld emerald member, and handed me a piece of Jcoco chocolate with dark chocolate and Alaskan smoked sea salt.
Although a small touch, I found it to be such a kind gesture. I love dark chocolate with sea salt so this was not just a nice touch, but a delicious treat.
Yet this token makes me love Alaska…and makes me more likely to be loyal. A little “thank you” goes a long way and on this flight a small square of chocolate raised my respect level for Alaska Airlines even higher.
There’s an important customer service lesson in this…perhaps an even broader one. Often, it is no so much what you get, but how you get it. A small piece of chocolate and “thank you” were worth so much more to me than a full meal slammed down on my tray. Saying “thank you” is an easy way to built loyalty.