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Home » American Express » American Express Platinum Business 50% “Pay with Points” Rebate – Not too Late!
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American Express Platinum Business 50% “Pay with Points” Rebate – Not too Late!

Matthew Klint Posted onApril 28, 2017 1 Comment

American Express Business Platnium

File this in “Marketing Failure 101”. American Express is cutting its popular 50% rebate on “Pay with Points” purchases on its Business Platinum Card.

Effective 01 June 2017:

  • Amex Business Platinum Card Pay With Points benefit drops from 50% to 35%
  • Bonus will be capped at 500,000 rebated points per year
  • Rebated points will take longer to post (as much as 6-8 weeks)

One reprieve: if you do not have the card, you can sign up until 31 May 2017 and still receive the 50% rebate (without cap) for one year from the date your card was issued.

This is a huge bummer that devalues a prime incentive for signing up for this card. As One Mile At A Time points out, in many leisure markets like Hawaii, the benefit was immensely useful.

What was American Express Thinking?

This policy change severely diminishes the credibility of American Express. Are the folks running this card program so dull that they could not understand people would take advantage of this benefit? If this benefit represents a money loss to them, why was it introduced in the first place?

Offering 50% and clawing it back to 35% makes customers (like me) rightfully angry or at least disenchanted. Had AMEX simply offered 35% off from the start, there certainly would have been less sign-ups, but fewer lost customers and swift cancellations in the months to come. That process has already begun.

The 35% offer is still compelling in some cases, but getting 1.54 cents instead of 2 cents per point is a notable reduction that undermines the primary benefit of the Business Platinum card.

Will you cancel your card? If you have not signed up for it yet, remember that you have another month to lock in an uncapped 50% rebate for one year.

(H/T The Points Guy)

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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1 Comment

  1. Bob Bacheler Reply
    April 29, 2017 at 10:11 am

    This change is quite disappointing but not completely unexpected in my opinion. When I signed up for the Business Platinum card I kept looking for the “catch” as the 50% offer just sounded too good. I have used it multiple times, and could never figure out how AMEX could sustain such an offer. I am more annoyed with the 500k cap point than I am the devaluation to 35%.

    I am glad they are extending the program to the first anniversary date I received the card and will probably keep the card.

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