I know the topic of in-flight cookies is near and dear to many of you, including me, so one more story on the upcoming cookie changes at United.
Biscoff Cookies Will Return In May On United
Last week, Live and Let’s Fly broke the news that United would transition from the popular Belgian Biscoff cookies to Oreo Thins starting next month.
While United won’t say why it is making the change, the change has delighted some and disappointed many. Oreo fans and travelers on Kosher diets are happy, while those who loved the sweet taste and crisp texture of the Biscoff cookies are disappointed.
But as I predicted, Biscoff cookies will return to the in-flight line-up. What I did not predict is how soon they will return: in just two months (effective May 1st).
.@eater, you’re one smart cookie.
Internet, we won’t go baking your heart. We have an ongoing rotation of snacks… so here’s how the cookie crumbles for this round:
OREO Thins = on board March 1 🎉
Biscoff = comes back May 1 👏
Stroopwafel = here always 🙌 https://t.co/8DxJa21d0E
— United Airlines (@united) February 22, 2020
And while I find that very good news, my question is why cut them in the first place? I understand that United may wish to trial Oreos and probe customer feedback. But if that is the case and stroopwafels are “here always”, don’t you think it makes sense to offer them both and see what customers prefer when given a direct choice?
As a frequent United flyer, I am happy that Biscoff cookies will only be gone for two months. In the meantime, I will revert to stroopwafels. And as for my question above, my guess is $ is the primary reason…
> Read More: The Great Biscoff Vs. Stroopwafel Debate