Lufthansa will soon start charging for hard liquor and spirits on longhaul flights in economy class and premium economy class, arguing (with a straight face) this is being done “achieve greater customer satisfaction.”
Lufthansa Cuts Free Liquor In Longhaul Economy
One way Lufthansa distinguishes itself from its budget competition is by offering free alcoholic beverages on longhaul flights. While Lufthansa has recently eliminated these drinks on a complimentary basis on shorthaul flights, it has maintained them on longhaul flights…until now.
A memo reveals that Lufthansa will remove complimentary hard liquor on December 1, 2021 from longhaul flights in both economy class and premium economy class as part of a broader plan to begin selling snacks onboard in-between meal services.
“The aim…is to achieve greater customer satisfaction with the food and beverage offering on long-haul routes by providing a wider selection of high-quality products.”
This new service, dubbed Onboard Delighted Interkont (OBD), will not replace the primary meal service and pre-arrival snack, but supplement it. Lufthansa says, “Instead of a standard product, [passengers] want more choice and high quality.”
I won’t argue against passengers clamoring for higher quality meals…the current meal service on Lufthansa is absolutely pathetic.
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But Lufthansa is far too dismissive about the removal of free drinks:
“Only the spirits, which were still given out as freebies before the pandemic, will be transferred to the chargeable range.”
What spin! “Freebies” before the pandemic? More like for 60 years and of course that is one reason people could justify spending more to fly Lufthansa. Wine and beer will remain free.
The new service will be trialed this month on flights to Los Angeles (LAX) and Boston (BOS). It will expand systemwide on December 1, 2021.
New menu items have yet to be revealed.
In some way this is a positive enhancement – the economy class food on Lufthansa is simply atrocious and the buy-on-board snacks, if healthy and fresh, will at be something edible. But dismissing the removal of free drinks as if it is a positive thing is laughably disrespectful to passengers.
But this from the airlines that justified the removal of free soft drinks and juice by arguing:
“Our current snack offer in Economy Class does not always meet the expectations of our guests. The new offer was developed on the basis of feedback from our customers. With the high-quality offer available for purchase, our passengers will be able to decide what they want to eat and drink on their journey.”
As One Mile At A Time pointed out, Diet Coke just tastes so much better when you have to pay for it!