United Airlines will run not one, but six different ads during Super Bowl LVIII next month, with special messages geared toward local markets but a unified theme stressing that the carrier does not charge change fees.
United Airlines Creates Six Unique Ads For Super Bowl LVIII
The six ads will be showcased in six local markets and feature Emmy Award-winning film and television actor Kyle Chandler. Chloé Zhao, an Oscar-winning Chinese born filmmaker, directed the films. Tailor-made commercials will air in the following five cities:
- Kansas City
A more general commercial will air in:
- Colorado Springs
The ads were produced in partnership with 72andSunny.
Looks for these ads during the Big Game on February 11, 2024 in Las Vegas.
As Maggie Schmerin, United’s Chief Advertising Officer, explained:
“Last year, about 20 days before the game, we decided to purchase a local market spot in Denver, one of our hub cities, because we had a good, timely story to tell specific to customers there. This year, we started our planning much earlier – knowing that as an airline we can really utilize a geo-specific media buy to our advantage and narrow in on select markets. We challenged ourselves to develop creative unique to several cities, which is differentiating to most ads viewers will see that day that speak to the entire country. We’re looking forward to reinforcing a message for travelers of the flexibility we offer at United – that we don’t charge fees to change your flight.”
United will debut the ads next week, several days ahead of the Super Bowl. When it does, we will preview them here. Stay tuned. And if you’re in one of the nine cities above, keep an eye out for a United ad during the big game.
image: United Airlines