Flight attendants on United Airlines will soon have more leeway and flexibility in making onboard safety and service announcements. In fact, United is even inviting FAs to show “personality”. Does that mean we are doomed to Southwest-style tomfoolery? Let’s hope not…
Brian Sumers got a hold of an internal United FA memo that shared the following:
On April 1, we’re updating our onboard announcements. The new announcements incorporate your feedback and input because we know you are the experts at how customers respond to onboard announcements. It was great to see so many of you engaged with us to bring to life our new, lighter, more conversational announcements without all the airline jargon.
Here are a few other improvements:
- Announcements are flexible, allowing you to make them your own by showing your personality.
- Announcements will be easier to read from the eFAAB. It’s all about the flow of the content and the scroll through the EFAAB. We made improvements to both to make it smoother for you and a better listening experience for our customers.
- Announcements are being translated to reflect the new, lighter tone, which several of your colleagues from around the globe are reviewing to ensure they are accurate from both a cultural and linguistic persepctive.
Thus, it appears we will have more “conversational” announcements without “airline jargon” (whatever that means). That doesn’t sound too bad, though. But United also outlines other “improvements” including letting flight attendants show personality.
My Earnest Plea
I don’t know about you, but I have a plea to the wonderful flight attendants at United: please don’t go Southwest on us! The whole rapping flight announcement game and nauseating humor is just incompatible with an airline that wishes to project a professional image. Make the announcements as short as possible and don’t drone on about superfluous things. We have streaming IFE and our own devices to entertain us.
Call me Scrooge, but surely I am not the only one who feels this way. And while some may pull it off well, I’m just not in the mood to be serenaded by singing FAs or hear the one about whether bees can fly in the rain (not without their little yellow jackets). So please United FAs, let’s keep the announcements brief, professional and devoid of humor. Then again, maybe some Airplane! jokes wouldn’t be too bad after all…
What do you think about “creative” flight announcements?
(H/T: View from the Wing // image: Airplane! [fair use exception])