United Airlines has revealed its series of six ads for Super Bowl LVIII and I must admit that I quite like them. The message is simple and effective: no change fees on United. That’s a big deal. That said, it will be a bit tough right now to actually do what the ads encourage you to do.
United Airlines Unveils Clever Super Bowl LVIII Ads
Last week I previewed the upcoming Super Bowl ads from United Airlines, narrated by Emmy-award-winning actor Kyle Chandler. These ads will be geared toward specific markets and have a sort of religious quality to them that seems to accurately depict how many diehard fans do indeed think about their teams.
Fans are told to “believe” in their team and buy airline tickets for next year’s Super Bowl game in New Orleans…knowing there are no change fees.
Specific 30-second ads were made for the following markets:
- Chiefs fans in Kansas City (TV)
- Browns fans in Cleveland (TV)
- Texans fans in Houston (TV)
- Bears fans in Chicago (social media)
- Broncos fans in Denver (social media)
There is also a general video that will air in other markets:
and a longer cut:
United told Live And Let’s Fly that its passengers have saved over $2 billion since it became the first legacy carrier to jettison change fees “permanently” during the pandemic. In fact, more than 10 million customers have changed their flights without paying:
- 3.6 million people switched the time of day of their flight
- 1.8 million people extended their trip
- 1.5 million people chose to fly to or from a different airport
- 300,000 people changed from a domestic flight to an international one, or vice-versa
During this time, the number of folks who have made these changes in the United app has doubled.
I think it’s important to emphasize the lack of change fees on United. Indeed, it’s something that has saved me thousands of dollars and fundamentally changed how I book tickets (which I will outline in a future post).
On the other hand, even if you wanted to buy tickets to New Orleans to attend Super Bowl LIX next year, tickets are only sold 11 months in advance so it isn’t even possible right now. And while tickets are flexible, they are only valid for one year from date of issue, so if you book 11 months in advance for next February then cancel that trip, you’ll only have about a month to use the value of the ticket.
Therefore, I think the takeaway from these ads is that United does not have change fees, not that you really should buy tickets to New Orleans anytime soon.
United has debuted its Super Bowl LVIII ads, focusing its message on reminding us that it does not charge change fees if your plans change.
While not the inspirational animated ads of the past (see here), I do quite like these ads. I realize that a lack of change fees does not separate United from its peers at Alaska, American, Delta, or Southwest, but it does present a clear message that you will not pay change fees at United unless you buy a basic economy fare. That’s worth remembering…
What do you think about the United ads?
> Read More: My 10 Favorite Airline Commercials
image: United Airlines