Silly American Airlines. Silly corporate double-speak. So we’re really supposed to believe you are removing espresso pods and milk frothers to save fuel? It’s time to learn from the example of your new partner JetBlue and start offering gourmet coffee on MORE flights!
American Airlines Cuts Espresso…
View From The Wing broke the story last Friday that American Airlines was removing espresso machines from it aircraft in order to “help conserve fuel and prevent confusion about what services are currently offered.”
Why is it that corporate communication teams also try to spin bad news as good news? Here’s a thought: “We are removing espresso machines because we can. United already did and Delta doesn’t have any. Deal with it.”
Oh, but wait. It gets better. Yesterday, AA clarified that it is not really removing the machines. Nope, “Frothing wands, cups, saucers, brewing pods” will be removed (to save fuel, of course).
But frothing wands and brewing pods weigh practically nothing and cups and saucers are not boarded right now due to the pandemic. See, my cappuccino flying from London to New York was served in a paper cup:
…and pretty darn good for airline coffee, I must add.
So here’s a thought, American Airlines: just start provisioning coffee again. Use real cups and saucers. Bring on a trendy millennial to teach your flight attendants how to do latte art. Then watch how impressed your passengers will be.
This is how loyalty is won!
How do I know that? Two reasons why I pledge my allegiance to JetBlue: espresso and cappuccino:
(there are more reasons I love JetBlue)
> Read More: JetBlue A321 Mint Business Class Review
American Airlines is ridiculous to remove its espresso machines even if it holds out hope they will return. It is even more ridiculous to say this is about fuel. Instead, AA should bring back espresso drinks and continue to lead rather than follow in the realm of in-flight catering.
Now if you’ll excuse me, I have an espresso to make.