Hyatt Ziva and Hyatt Zilara may be going away according to a new data point.
What Is Hyatt Ziva, Hyatt Zilara?
Hyatt Ziva and Hyatt Zilara are both all-inclusive resorts operated by the Hyatt brand. The main difference between the two is their target audience. Hyatt Ziva is a family-friendly resort, while Hyatt Zilara is an adults-only resort.
Hyatt Ziva offers a variety of room options, including view rooms with ocean views or pool views. The resort has an adults-only pool for guests who want to relax in a quieter environment, and a Kidz Club for children to enjoy supervised activities.
Wi-Fi is available throughout the resort, and it is included in the room rate. Guests can choose from a variety of room options, including swim-up suites that provide direct access to the pool.
Hyatt Ziva offers a range of unique restaurants, including buffet restaurants and à la carte options. The resort has infinity pools with ocean views and a commitment to care for the environment.
Soft drinks are included in the all-inclusive package, and guests can enjoy ocean views from many areas of the resort. Hyatt Ziva is a family-friendly resort that offers a variety of activities and amenities for guests of all ages.
Overall, Hyatt Ziva is an inclusive resort that offers a range of amenities and activities for families, while Hyatt Zilara is an adults-only resort that provides a more relaxed and intimate experience.
Ziva and Zilara were Hyatt’s homegrown brands in the all-inclusive market with six locations throughout the Caribbean – each paired together. Following the success of the brands, Hyatt purchased AMR and ALG adding a huge number of properties to its all-inclusive portfolio and another 2,000 rooms in the Dominican Republic in the last couple of weeks.
The entire group has been re-branded as Hyatt Inclusives with individual sub brands underneath that umbrella.
New Data Point
I mentioned a few weeks ago that Hyatt has no Ziva and Zilara properties in the pipeline. Additionally, there were rumblings about the brand going away at a Hyatt Privé event in New York City in March.
At the time I wrote, “From what I heard, there are many more properties in the pipeline, though, with Dreams and Secrets positioned so clearly in the all-inclusive space, I am unsure of just what the future will hold for Ziva and Zilara, Hyatt’s all-inclusive offering that predated the new acquisitions.” That might have been a little too soft to really intimate the concept that the brand was going away, but in fairness it was more that there aren’t additional plans to grow the brand.
A travel insider connected with Hyatt Inclusives indicated that training for Ziva and Zilara will soon go away. Given that Hyatt offers training for Hyatt Vivid which currently has just a single property in the pipeline, it seems odd that a dozen Ziva and Zilara properties would be dropped training.
- No Ziva and Zilaras in the pipeline
- Rumblings the brand is going away
- Training for Ziva and Zilara being dropped
It seems to point to me that Hyatt is taking these resorts in a new direction.
What Will Hyatt Do With The Properties?
AMR (now Hyatt Inclusives) Secrets and Dreams resorts will likely be the new branding for these properties. Secrets is the adults-only resort product from Hyatt Inclusives while Dreams welcomes families. In the all-inclusive space, Secrets and Dreams are far larger brands and it makes sense to consolidate Ziva and Zilara into those two identities.
For Hyatt Ziva Riviera Maya, this will be an all-too-familiar transition. The property was originally opened as Secrets Silversands Riviera Cancun.
I haven’t had a chance to try Hyatt Ziva or Zilara properties but most get outstanding reviews. I’d like to visit one before the brand goes away if that is the ultimate answer. If not, it seems that brand isn’t in further development but I think it will ultimately be folded into Secrets and Dreams.
What do you think? Does it seem like Ziva and Zilara are going away? Have you been to a Secrets or Dreams property? How do they compare?