I’ve raved about British Airways’ “To Fly, To Serve” ad campaign and its 2012 London Olympic ad, but sometimes ads just miss the mark–even if it is not deliberate. I present BA’s latest ad campaign rolled out at London’s Euston Railway Station:
Talk about a fail. Now in BA’s defense, this ad was created months ago so it is not like BA pulled a Spirit Airlines on us–but it is still a cringe-worthy ad in light of MH370 likely resting somewhere deep in the Indian Ocean.
BA has sensibly removed the ad.