JetBlue’s True Blue loyalty program has an interesting new incentive for elite Mosaic members in 2021. It might be the right time for earning status with the airline.
JetBlue Airways Flights
JetBlue already offers the most space throughout coach, entertainment at every seat, snacks, carry-on bags, and the fastest internet access in the sky. In 2021, the experience improves with the delivery of A321LR aircraft, more Mint seats, and perhaps most exciting of all, new routes including to London Gatwick or London Stanstead (potentially both.)
Mint is arguably the best business class of any carrier in the US, and possibly the best across the Atlantic when that route begins. What makes the class of service amazing is in part is its closed-door, lie-flat suites. Delta One has this but rarely operates them domestically or to the destinations JetBlue does including the Caribbean among more traditional long-haul business routes.
I already highlighted a sweet spot in the JetBlue TrueBlue loyalty program for inexpensive redemptions, but the expansion of Mint and new destinations like Bogota only further enhance JetBlue flights.
Stealing an Idea from Southwest
For those who hold Mosaic status, JetBlue is stealing an idea from Southwest. Southwest offers the Companion Pass to members who accrue 125,000 points in their accounts in a calendar year. That program is incredibly valuable but requires lots of points and allows passengers to change companions just three times during a calendar year.
JetBlue is offering its own companion pass and in many ways, it’s better. All Mosaic accounts are eligible, status can be earned by achieving 7,500 points annually. Points are accrued based on fare class and point of purchase. Mosaic status can be earned for as little as $1,250 if buying Mint Class fares on the JetBlue app.
Credit card holders have a chance to earn status through spend at varying levels based on the product.
From January 1st through May 20th, 2021 Mosaic members can fly with a companion free of charge. The offer applies to all fares including Even More Space, or Mint Class bookings.
The two tickets are actually 50% of tickets or a buy one, get one free offer. That means both the Mosaic member and the companion can earn TrueBlue points and status from the flights. The companion can change every flight if the member so desires. Members must book their reservations over the phone to secure the offer.
JetBlue is making considerable strides to retain their customers as flyers return to the sky and add new customers that might not have tried their product before. It’s bold, it’s aggressive, and it’s customer-centric. It’s excellent news in a year where we could frankly use some.
What do you think? Will you take JetBlue up on their offer?