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Home  >  United Airlines  >  Sneak Peek at New Redesigned united.com Homepage
United Airlines

Sneak Peek at New Redesigned united.com Homepage

Matthew Klint Posted onSeptember 24, 2013December 9, 2016 5 Comments

Hidden in one of the new United Airlines television ads is a sneak peek at the redesigned united.com homepage:

new-united-airlines-website-homepage

new-united-airlines-website-homepage-02

Here is the commercial:

Very sleek, slightly reminiscent of delta.com, and hopefully highly functional. United.com is stuck in the 90s right now, but I have become accustomed to it and in a way I hate to see it change. 

When Delta updated their website last year, it opted for simplicity and aesthetics over functionality, no longer allowing class of travel to be specified on the home page and thereby requiring a click on to the advanced search page in order to specify travel class. Delta only last week remedied the inability to choose your travel date from a drop-down monthly calendar (versus having to scroll through month by month) on the homepage. Quite annoying when your trip is 10 months away…take note American Airlines! I trust United will not make these same mistakes.

(tip of the hat to Sulley on Flyertalk)

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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5 Comments

  1. Adam Reply
    September 24, 2013 at 11:08 pm

    It looks like the old, terrible marriott website – at least the underlying functionality part.

  2. Mark Reply
    September 26, 2013 at 12:25 am

    Delta removed the option of specifying class of service from the home page because the new site displays both economy and first class fares side-by-side. Delta hopes to encourage more passengers to buy up to first class by highlighting the sometimes insignificant price difference.

    If you’re looking to specify a specific fare class (e.g., K to ensure SWU eligibility), then I agree the new design requires additional clicks. Otherwise, I think the side-by-side fare display is an elegant solution.

  3. Matthew Reply
    September 26, 2013 at 12:39 am

    Mark, I should have specified I meant award travel, which requires the advanced search page or a click on the calendar availability tool to switch from the coach default to first/business. Very annoying.

  4. Mark Reply
    September 26, 2013 at 1:28 am

    Yes, but then the whole Delta award booking experience is an abject nightmare.

  5. Matthew Reply
    September 26, 2013 at 10:02 am

    True ‘dat.

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