Morgan Freeman returns after a five year hiatus to star in Turkish Airlines’ annual Super Bowl Ad. The 2022 ad once again opts to highlight the breadth of Turkish Airlines’ route map over its product onboard.
Morgan Freeman Stars In Turkish Airlines’ 2022 “Pangea” Super Bowl Ad
The ad centers on the concept of Pangea, the idea that the continents we know today were once connected but over time slowly separated by a process called continental rift.
But even as we count seven distinct continents in 2022, Turkish Airlines is metaphorically bringing them back together again by offering service to more countries than any other airlines.
It’s a simple, yet powerful concept.
Once again, Turkish Airlines does not highlight it’s wonderful premium product or world-class cooking onboard. In fact, Freeman is pictures in Turkish Airlines’ older generation business class seat found on select Airbus A330s and all Boeing 777s, not its latest product found on Airbus A350s and Boeing 787s.
Maybe that’s a realization that economy class on Turkish is nothing really special (it’s okay, but space is tight), but it is certainly promotes the idea that the new strength of Turkish Airlines is its route map.
You can compare this ad to Freeman’s 2017 ad:
I still wonder if Turkish Airlines brought back Morgan Freeman when it couldn’t get George Clooney.
But whether he was first choice or not, the ad is well-done and Freeman’s calm narration is always a powerful tool.
Did you like the 2022 Super Bowl Ad from Turkish Airlines?