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Home » Turkish Airlines » Turkish Airlines Super Bowl Ad with Morgan Freeman
Turkish Airlines

Turkish Airlines Super Bowl Ad with Morgan Freeman

Matthew Klint Posted onFebruary 6, 2017February 6, 2017 7 Comments

Turkish Airlines Super Bowl

Turkish Airlines is in trouble: there is no question about it. In the last year, Turkey has been rocked by multiple terrorist attacks and a failed coup attempt. Many don’t feel safe even connecting in Istanbul. I’ve still made the case it is safe to fly Turkish Airlines and now Morgan Freeman is as well.

In a brilliant Super Bowl ad, Freeman attempts to assuage concerns about the safety of the Turkish flag carrier…without ever mentioning the “s” word. Emphasizing the warm service, great seat, and extensive route network of Turkish, the biggest selling point of the ad is the man in the seat.

In documentaries, movies, and public service announcements, Morgan Freeman is the man who clams you down with his distinctly reassuring voice. To me, the message of the commercial is clear — if Turkish Airlines is safe enough for Morgan Freeman, it is safe enough for you.

I love Turkish Airlines. While I don’t dismiss the concerns of many of my clients who refuse to fly Turkish, I do pushback and urge them to reconsider whether they are truly making a rational decision in refusing to fly Turkish. In weighing risk and gain, the answer is clear to me: TK is worthwhile.

Does this ad help you feel comfortable flying Turkish Airlines?

> Read More: Is it Safe to Fly Turkish Airlines?

Turkish Airlines Super Bowl Ad 01

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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7 Comments

  1. Alex H Reply
    February 6, 2017 at 10:58 am

    I’ve flown them 4 times, no problems other than the extra security when transiting back to the US.

  2. compspy Reply
    February 6, 2017 at 10:58 am

    Agree that Turkish Airlines are amazing airline with great operations, but located in questionable country.

  3. Mike Reply
    February 6, 2017 at 10:59 am

    I have nothing against TK. But I won’t transit IST until the TSA stops SSSSing those who do.

  4. Lack Reply
    February 6, 2017 at 12:13 pm

    They couldn’t find anyone else with a sense of wonder to fill the cabin so they had to multiply Mr Freeman?

  5. Eric Reply
    February 6, 2017 at 5:32 pm

    You know, it’s interesting. I got the dreaded SSSS the last time I flew through IST. Thought it was an anomaly, but it sounds like it’s pretty common. If that’s the case, I’ll confess it will make me think twice about booking TK.

  6. Andy K Reply
    February 7, 2017 at 7:39 am

    Which hard product was that — premium economy or business?

  7. Pingback: Turkish Airlines' Brilliant Superbowl Ad, Starring Morgan Freeman - One Mile at a Time

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