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Home  >  United Airlines  >  United Airlines Attacks Southwest Airlines In Denver Ad Campaign
United Airlines

United Airlines Attacks Southwest Airlines In Denver Ad Campaign

Matthew Klint Posted onApril 19, 2021November 4, 2022 11 Comments

United Airlines is stepping up its advertising in Denver, with a new citywide ad campaign intended to highlight United’s ties to the Mile High City and distinguish it from Southwest Airlines.

United Airlines Launches New Denver Ad Campaign

Over the last decade, Denver has been a profitable hub for United. In fact, in 2016 United admitted Denver was its most profitable hub. But we’ve seen an aggressive buildup from Southwest Airlines and Frontier Airlines. While Frontier Airlines poses less of a threat, Southwest has targeted many bread and butter routes for United and has also teased new nonstop service to Hawaii.

In response, United has not only ramped up Denver service but introduced a new “Accept nothing less than Mile High Standards” campaign that touts United’s nonstop flights, punctuality, and deeper ties to the community. The ad campaign further pokes fun at Southwest’s lack of assigned seating and upgrades.

A United spokesperson tells me that the ads will be steadily rolling out through the summer on airport billboards and screens, downtown kiosks, and wrapped around commuter trains and light rail. There will also be TV spots, online ads, and “audio on Spotify including a custom-curated playlist with a mix of local artists and travel-inspired music.”

Here’s a look at some of the upcoming new ads:

CONCLUSION

Denver is a competitive market and I’m hearing that United wants to be more aggressive in its Denver buildup. Beyond the new ad campaign, watch this space for updates on new routes from Denver, which could be a lot more exciting than this ad campaign.

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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11 Comments

  1. Greg Reply
    April 19, 2021 at 12:00 pm

    Smart move, UNITED rising

    Feels like 1995 era competition but well positioned this time

    • Matthew Klint Reply
      April 19, 2021 at 2:00 pm

      A rebirth of the United Rising campaign would have indeed been cool.

  2. Derek Reply
    April 19, 2021 at 12:22 pm

    The old Texas Air/Continental/UA vs Southwest battle, still playing out.

    UA is clearly the superior option. The premium cabins and the nonstop service. That is why we fired WN here in Houston and started flying UA, despite living MUCH closer to Hobby. WN has no premium cabins and the route network is not sufficient.. Had they kept the premium cabin (could have used the business select fares for that) when they bought Air Tran and added even a few long haul routes, we’d likely be still flying WN.

  3. Gary Leff Reply
    April 19, 2021 at 12:25 pm

    Seems like a better approach might be a redux of the ‘Denver, You Mean The World To Us’ promotion from 15 years ago.

  4. JGRL Reply
    April 19, 2021 at 12:37 pm

    Southwest is the Greyhound of the skies…no one can disagree with that.. but flying to Hawaii it’s a vacation and flying over in a “cattle car” is not the way I want to start our annual vacation to the islands.

    Hawaiian Air and Alaska beats them all.

    • Kyle Stewart Reply
      April 19, 2021 at 12:40 pm

      I’d argue that Frontier is the Greyhound of the skies.

  5. albert Reply
    April 19, 2021 at 1:53 pm

    The seat ad isn’t great because it should read: Choose a seat if you buy a fare that we allow you to choose a seat for or pay for it. UA will match basic fares to Southwest fares.

  6. Rob Reply
    April 19, 2021 at 2:26 pm

    I’d argue that Spirit is the Greyhound of the skies.

  7. Miles Reply
    April 19, 2021 at 6:30 pm

    WN: Free cancellations, free checked luggage.
    I haven’t seen anyone “run for a seat” on SWA and don’t know how they could.

    • Matthew Klint Reply
      April 19, 2021 at 7:00 pm

      One minor quibble: most airlines, including United, have waived change fees now on all but basic economy tickets (and even basic economy tickets are currently changeable for free)

  8. Pingback: [Roundup] Southwest Airlines Usurious Travel Financing Offered Through Rapid Rewards - View from the Wing

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