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Home  >  Airline Merger • Continental Airlines • News • United Airlines  >  Bickering Over the Post-Merger Identity of United Airlines
Airline MergerContinental AirlinesNewsUnited Airlines

Bickering Over the Post-Merger Identity of United Airlines

Matthew Klint Posted onAugust 24, 2010 Leave a Comment

With a Continental merger drawing near, the LA Times featured a great article yesterday on the struggle over the re-branding of United.

I won’t quote from it, but it discusses the ongoing debate over the livery of the merged carrier, tulip v. globe logos, fonts, Economy Plus, DirecTV, and Rhaposdy in Blue.

Interestingly, the only new piece of info that I learned was that uniforms are being designed for the combined carrier that will give FA’s a "new look." For the sake of UA’s dear SEA-based FAs, I trust that tight blue dresses aren’t in the fray…

All this talk of superfluities is all fine and dandy, but the final paragraph of the article nicely sums up the bottom line:

In the long run, the debates over fonts and logos will be meaningless if Smisek successfully builds a global carrier with first-rate service, branding expert Masi said. "If they play that well, deliver on the service well, deliver on the integration from the customer experience, they’ll be fine. That’s really the test."

Indeed, that will be the real test and I’m happy to have Smisek at the helms.

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About Author

Matthew Klint

Matthew is an avid traveler who calls Los Angeles home. Each year he travels more than 200,000 miles by air and has visited more than 135 countries. Working both in the aviation industry and as a travel consultant, Matthew has been featured in major media outlets around the world and uses his Live and Let's Fly blog to share the latest news in the airline industry, commentary on frequent flyer programs, and detailed reports of his worldwide travel.

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