This time, the spelling error in the title is deliberate. A pun. But few are laughing at British Airways’ latest ad, which critics argue glamorizes gambling.
The British Airways Holidays ad features a happy couple returning to their hotel room. On their way back from the pool, they decided to make a detour to to the casino. There, they turned their loose change in $493.
A group of British Parliament Members was not amused in the least, sending a scathing note to BA CEO Alex Cruz.
Having spent many hours in recent months listening to harrowing stories of futures that have been ruined, families that have been destroyed and lives that have been lost as a direct result of gambling, we were appalled to see such a well-respected company glamorising it.
BA responded by quickly pulling the ad.
The ad has been totally pulled and I can only find traces of it online. If you have a copy of it, please share it in the comments section below.
Personally, I view gambling as pernicious. That doesn’t mean I want to ban it, but I’ve also witnessed lives lost to gambling. We should not glorify it. While many can carefully manage their gambling and just have fun, it’s a vice I personally don’t want to ever tempt myself with.
Do you think an airline should glamorize gambling?